Rupert Murdoch once said, ‘Our reputation is more important than the last hundred million dollars.’ There isn’t much to argue when a statement like this comes from Rupert Murdoch, the American media mogul. Why is it vital for a small business to keep their online reputation beyond reproach? What is at stake here? This comprehensive guide on ORM – Online Reputation Management answers all these questions along with reputation management tips for your brand.
Customers today are taking a deep dive before making a purchasing decision. Be it directory sites or social media the online landscape has created a wide variety of information available for your potential users. Things can quickly go out of hand when you turn a blind eye to negative reviews about your small business. In fact, even a single negative review can change things and make or break your business growth. That’s where Online Reputation Management comes in.
Online Reputation Management involves protecting your online image from being damaged by negative reviews, detrimental comments, adverse feedback, and so on. Maintaining a sterling reputation is an ongoing task involving crafting and implementation of strategies that shape the public perception of your brand or small business. Reputation management plays an important role in setting the expectations of your future customers and leaving a great impression on what you do.
Why Does Your Small Business Need Reputation Management?
The 5 Stages of Reputation Management
11 Essential Tips for Managing Online Reputation Of Your Business
10. Create A Long-term ORM Plan: If you don’t already have an online reputation management plan in place, create one immediately or, contact Adaptify expert. A plan like this helps you to set the direction of how you want your brand to be perceived. Additionally, the ORM plan protects your business from reputation damages. Here is a 6-step process for creating an online reputation management plan for your business.
Answers to commonly asked Reputation Management Questions
Businesses suffering from reputation damage often find it overwhelming to grasp the complete picture for identification and removal strategies. That’s why it is important to get a deeper and holistic perspective from the reputation management experts. Whist the initial perceived damage may seem minimal at the start; it has the potential to spiral out of control very quickly and cause permanent damage to your hard earned brand equity.