What Is Video SEO And Why Do I Need It?
Video SEO Tips & Best Practices
We’ve put together 15 tips and tricks to get you started on your video SEO journey and generate the traffic you’ve always wanted straight to your website.
With video SEO, your business is one step closer to its conversion goals, just like 83% of video marketers, according to HubSpot, who say that video has helped them generate leads. An optimised video will help you improve views, shares, and engagement in general as well as drive more traffic to your overall website. However, knowing where to start when it comes to video SEO can be a tricky task.
1. Choose the right video hosting platform
2. Keyword search
There’s no SEO without keywords! Put your thinking cap on and do your research. Think about the keywords or phrases that usually come under your niche. What will the audience use to do their searches on Google and what words should you use to ensure your video is being shown to those who are looking for it? Use your keywords in your titles and descriptions – allow people to find your video easily.
3. An appropriate title and description
Put those precious keywords to good use! Optimise the video’s title and description by including the most important keywords which you want your video to be ranked for. The title should be descriptive, attractive, and short. Whereas your description can be lengthier – detailing the important aspects of the video right at the beginning. Make sure it is clickable and interesting while ensuring it makes sense and promotes the best part of the video. Don’t be bland. Make it exciting and get creative!
4. Your thumbnail MUST be engaging
5. Generate a video transcript
6. Relevancy is key
Always keep it relevant! Don’t just rely on optimising your video. Ensure that the page it is placed on is just as relevant as the video and that it has also been optimised for SEO – otherwise, your amazing video is pretty much stored away collecting dust. Search engines won’t bother with your video if the page it’s on isn’t as relevant or as optimised as the video is. Ensure you’re utilising SEO marketing strategies to optimise your webpages (you may want the help of an expert agency in determining what these strategies could be.) If the page your video is on is too generic or is not at all relevant to your content, then any chance of it ranking is extremely low.
7. Embed the video you want to be ranked first before any others
Google only indexes one video per page, so make it count. If you’re planning to add more than one video to your webpage make sure the more important one, and the one you want ranked, is the first you embed into the page. Don’t saturate your webpage with too many videos which may impact the ranking of your targeted video. Focus on the one video and utilise video SEO best practices to ensure it ranks highly when searched for.
8. Make the video the focus of the page
You don’t want your video to be lost in the background. Bring it front and centre by ensuring it’s the focus of the page. Any video that’s hidden or hard to find will naturally not get a high number of clicks and therefore, it won’t be indexed. This is imperative as a study by Wyzowl has shown that 99% of people who used video for marketing in 2019 will continue to use video in 2020 – meaning marketing through video has increased in popularity and therefore, having your video indexed is integral in generating any leads.
9. Rich Snippet
What is a rich snippet and why have I never heard of it? Although the name may not sound familiar, you’ve definitely seen them pop up in your Google searches before.
Put simply, rich snippets help you stand out. On Google, when you’re competing for the top spot with nine other webpages – you’ll want to offer something unique to the users. Rich snippets provide your audience with more information than what would necessarily be placed on Google search listings. Google will display information about the video you have embedded onto your webpage – therefore, letting your audience know that when they click on your website, there’s a video ready and waiting for them. You’ll be able to showcase a thumbnail and the length of your video, so make sure it looks appealing and interesting to watch. For more information on rich snippets, you can have a watch of Google’s official explanation.
10. Get help from an expert
Knowing where to start when it comes to optimising your video for SEO may be challenging. Gaining assistance from an expert digital marketing agency may be helpful. Adaptify provides a wide range of video advertising services including video optimisation. With video marketing continuously growing, placing your trust in a reputable digital marketing agency like Adaptify not only guarantees you fast, successful results, but also takes the burden and pressure off your own shoulders. Seeking help from a practised agency allows you to focus more on content rather than optimisation. If you’re having trouble, leave it to the experts!
11. Social Media
According to Wyzowl, 93% of brands get new customers because of the videos they’ve posted on social media. It’s no secret how powerful and important social media platforms have become, and video content plays a large role in this. Studied by HubSpot show that video is the second most used content type on social media used to increase audience engagement. Whether it’s Facebook, Twitter, Instagram or YouTube, video content is everywhere. Make sure you’re utilising social media marketing to its full potential by circulating your video online. Don’t just stick to one platform. Upload your video across as many platforms as you can to generate the most brand awareness.
12. Knowing your audience
You won’t be able to gain the right traffic or optimise your video for the right people to see if you don’t know who your audience is. Make sure the video you’ve made will be engaging to the right people and use the appropriate methods to promote the video. If you’re looking to target teens, young adults or even those a little more mature, social media could be your best option. This will also dictate which video hosting platform you use. YouTube may be the best for a younger demographic, but those wanting to target businesses may use Wistia. Know your audience and know them well!
13. Product and introductory videos
Tags help Google and other search engines better understand your video. Again, this comes down to keywords and how well you know your niche as well as your audience. Use tags that are relevant, interesting, descriptive, and important. Don’t tag useless, irrelevant words that may anger your viewers instead of drawing in audiences who feel they have learnt or gained something constructive from your video.