38 Surprising Blogging Statistics To Help Your Business In 2020


38 Surprising Blogging Statistics To Help Your Business In 2020

Blogging doesn’t just help a business — with 2020’s online consumer behaviour, business blogging is becoming essential to maintaining an online presence, standing out above the competition, and even obtaining customers.

Given the benefits they offer to business and the role they play in digital marketing today, you should absolutely be blogging for your business, or undertaking the SEO services of a digital marketing agency to do so for you.

Business growth doesn’t just happen. It occurs in relation to your competitors, your target audience, and even search engines. Business blogging helps a business in these areas, and also is important for being the key source of information for your customers and potential customers.

Blogs give people the option to share information online, passing it on and having even more people become aware of your business over another.

There are many other small businesses out there that provide the same products or services you do. However, no two companies are truly identical, so it’s important to emphasise what makes your company unique. Blogging helps to show the personality, information, and experience that will distinguish your business from competitors and even compete against larger companies. If you want to make yourself known to your target audience, your business needs a blog. It’s that simple.

It may be nice to hear that blogging helps your business to build brand awareness and show its expertise, but without tangible evidence, it may not exactly be convincing. Well, thanks to several studies and surveys, there are numbers to show why blogging is good for business.

The custom content from blogs warms prospective customers up to your business, businesses that blog generate more leads than businesses that don’t, and blogging can sometimes be just as effective, if not more, in promoting your company than through advertisements.

This post will explain 38 surprising statistics that might make you think twice about taking up a blog service from a digital marketing agency in 2020.

35% of all websites on the internet are powered by WordPress. This means that many sites that your competitors — or even you — use, are powered by a website solely created for blogging.

70 million new posts are published in WordPress each month. While this statistic may make you think there are too many posts on the internet, that’s not the case.

Think about how many people use the internet each day, then think about how many different business industries there are. It’s not so saturated when you look at it that way. Fear of missing out should have well and truly kicked in.

It takes on average 3.5 hours to write a blog post and the average length is 1500 words.
A good blogger will spend their time carefully researching, gathering information and structuring it in a way that reads best to your audience. Good content takes time, and a great business appreciates that.

The average reader spends 37 seconds reading a blog post. This means it’s extremely important to make the information in your blog easy to find and straight to the point. Don’t beat around the bush or make the key points tricky to find for the reader.

Blog posts that feature an image every 75-100 words gets double the number of shares. Some people only look at images before deciding if they want to read the post. They also make your post more engaging and easier to digest. It’s important to invest in quality images to tell the story of your brand and the story of the blog post.

An overwhelming 77% of Internet users regularly read blog posts. This one should speak for itself. That’s too large a number to be missing out on having potential eyes on your business, trusting your word, knowledge and insights.

55% of bloggers write less than 1000 words per post (20% write 1500+ words). There’s something engaging about those extra 500 words, that’s why knowledgeable bloggers go the extra mile … or 500 words. The 55% who write less are usually the ones getting lost in the abyss of the internet.

The optimal length for a blog post is in the 2,250 – 2,500 words range. This is for many reasons, but the most important two are to cover a lot of information and to give Google a good shot at picking up keywords and information grabs from your website.

44% of bloggers publish new content between three to six times per month. Keeping things fresh means your audience will see you as a current and up to date source of information Falling behind means they will simply go elsewhere. It’s important to cover industry updates or information so that you can be the first source of knowledge.

65% of content marketers say they have a documented content strategy. This means we know which direction our content is headed in, and what we aim to achieve through writing it. It’s not just a stab in the dark — we want to see proves results from what we put out for businesses.

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71% of B2B buyers consume blog content during their buyer journey. For businesses who are looking to buy or sell to other businesses, the statistics show that they value blog content and what they have to share with their audience. If your business isn’t offering blog content to other B2B businesses, you may be falling behind.

Publishing 16 posts gets 4.5x more leads than those that publish 4 posts. As mentioned earlier, it’s best to stay ahead of the pack both in the eyes of your audience and for Google’s sake. There’s nothing to lose and everything to gain by being in people’s faces.

200 million people had ad blockers in 2015 (that’s growing 40% per year). People are turning away from traditional online advertising, so businesses need to be offering more subtle and engaging ways to draw in your audience. Cue content marketing and blogging.

Content marketing is 62% cheaper than traditional marketing. Not only is it gentler on the eyes of the audience, it’s easier on the wallet too, which is what every business wants to hear. If that’s not reason enough to get on board, we don’t know what it.

Content marketing produces 3X more leads than paid search. Surprising as this is, it’s true! People reading blogs tend to have more information and a more informative view of the product they want to purchase, making it a more effective medium in which to both communicate and secure leads online.


Content marketing produces 3X more leads than paid search. Surprising as this is, it’s true! People reading blogs tend to have more information and a more informative view of the product they want to purchase, making it a more effective medium in which to both communicate and secure leads online.

60% of people purchase a product after originally reading a blog post about it. Those who read blogs are in the information stage. They really want to know more about a product or service, so if you can be the one to give them that information, you’ve got a pretty significant chance of winning their business over someone who doesn’t take the time or effort to educate their potential customers.

89% of B2B marketers cite content marketing as a very important strategy. While marketers can be torn from business to business when it comes to what works, a staggering 89% seem to agree that content marketing is effective for all kinds of businesses. This comes from an extensive knowledge of the climate and what is working for businesses at the moment, as well as a forward projection to 2020.

More than 92% of marketers consider content a valuable asset to invest in. Again, this is a huge number when thinking about all the different marketing strategies that can be disqualified for certain industries. That’s almost a perfect score.99

Close to 50% of marketers say they’d start over-focusing on blogging. This means investing a lot of time and energy into making sure that businesses and their blog strategies are performing at their very best. While studying the landscape, marketers are able to put all their energy into what they see performing the best in the market and across the board.

61% of Australians spend 3X more time-consuming blog content than emails. How many times have you deleted a business email before even reading it? That’s if it even made it to your inbox in the first place. While email marketing is a great tool for particular purposes, over half of Australians spend more time reading blogs than they do with emails. This really shows where your business money and effort should be directed.

75% of online shoppers say they use social media as a part of their buying process. The rise of social media influence is here to stay. Brands who invest in a good social media strategy to complement their content marketing can almost guarantee success.


It’s in the faces of an untapped audience every day, who are searching for the latest trend. Social media is also a great way to put brand continuity into place, sending a message across both blogs and a social media campaign.

Google has a 92.04% search engine market share (Yahoo! is second with 2.67%). That’s a huge difference, which means it’s vital for your business to be pushed up the Google ranks as far as possible. While this is possible through Pay Per Click campaigns and other paid media, blog posts and SEO keywords do the job too. Google prioritises native content in the interest of offering users the very best content possible.

52.2% of all website traffic worldwide was from mobile devices in 2018. This statistic is important because it reflects the way blogs are presented. Blogs need to be easy to read on mobile and created in a way that makes the user experience great. Otherwise, you’ll lose readers straight away.

Having a blog increases your chances of ranking higher in search by 434%. Louder for the people in the back: you NEED blogs in order to boost your business!

Up to 80% of searchers ignore sponsored posts in favour of organic content. Similar to the ad blockers we spoke about earlier, customers are always looking for authentic content and ways around ads. They are drawn away from anything that looks sponsored and like it is trying to sell them something. A blog post is a better approach that is less sales focussed and therefore less intimidating to audiences.

50% of search queries are four words or longer. Blog posts offer the option of incorporating these common search phrases into your content. Content marketers can use tools to find out what questions your audience is searching for, and then answer them specifically in the blog post. Using these commonly searched phrases (that are longer than your average paid post allows), is a great way to make sure you are the answer to all the problems.

Blog posts with 6-13-word long headlines tend to drive more traffic. There’s no point in just a few words that say nothing at all, and there’s just as equally no point in a long-winded headline that says too much. The challenge for a content marketer is finding that perfect balance between long and short, but it can be done. There is a number of ways to include just enough, without saying too much. The key is to be interesting.

Odd-numbered headlines perform better than their even-numbered counterparts. If you think the ‘10 best’ is a good way to start, think again. Uneven numbers come across more authentic, quirkier and grab the eye of the reader. Make sure to go for both odd numbers and if possible, an odd amount of written words in the headline. Human brains like it that way.

Emotional headlines get a higher number of shares than other headline types. Think clickbait, but without the disappointment. Draw your reader in with emotion, but then provide a basis once they are reading the blog post. Connecting the issue at hand to emotion is a great way to gain customers.

We do blog writing short and longform

Call Adaptify today to find out how we can help your business create premium blog content for your brand.

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