A Beginner’s Guide to TikTok Influencer Marketing

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Did you know there are over 689 million TikTok users around the world? From a relatively small application, TikTok has grown to become one of the biggest social media platforms in the world. But do you know how to utilize that to promote your product or brand? One way in which TikTok excels for marketers is through the use of influencers. Read on as we give our must-know guide on TikTok influencer marketing.

Know TikTok

TikTok is new, energetic, and fun. With a vast audience that is increasing, it seems like a no brainer. Who wouldn’t want to market on TikTok?

Not everyone. The truth is that the platform has a pretty specific audience. It could be an excellent fit for your brand, but it may not be the best one.

The best tactic is to consult a social media marketing agency. They will advise on the best platforms for your brand and let you know if TikTok is the right fit.

Stick With the Medium

Marketing on TikTok is about short-form videos. Initially set at 15 seconds, you now can go up to a minute in video length. This is still not a lot of time to get a product across.

As such, specific ideas work better than others. Tutorials and how-to videos do not get enough time. However, fun, quick and informative videos are ideal.

Find the Right Influencers

The next step is to find the right influencers. Luckily, it can be effortless to find the right person for your campaign if you are the know-how.

The first stop is TikTok’s creator marketplace. Once TikTok verifies you as a genuine business, you can find out information about creators. You can search by many criteria, narrowing it down by location, topic, reach, and other factors to get the best match.

Select a Campaign Type

There are two main types of TikTok digital marketing campaign that work well. The first is that you create a themed challenge that the influencer puts on their account and marks with a hashtag. This is primarily used to increase brand awareness.

The second is a dance challenge, where the influencer gets followers to mimic their dance. This could be linked to your brand by its music of specific moves that denote a new product. People then create their version of the dance in different settings and in imaginative ways.

Don’t Micro-Manage

Once you find your TikTok influencer and have given them a campaign idea, let them take over. The TikTok influencer has managed to navigate this new platform and increase TikTok followers to a level at which you will pay for their services. They know what they are doing.

Let them be creative. If you want control, ask them to come back to you with a few ideas which you can choose from.

TikTok Influencer Marketing

Now you know the main steps involved in TikTok influencer marketing, do not forget to measure your results. This will allow you to test different campaigns to see what works best for your brand. After a few campaigns, you can use this data to increase your return on investment.

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