Core Web Vitals Optimisation Best Practices

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Core Web Vitals is a new ranking factor that is used in the Page Experience update of Google.

User experience has always been the key to better rankings. Now, Google has made it mandatory for webmasters to optimize their site for better UX.

Sites failing to offer an improved web experience might be negatively affected in the search results.

In this article, we will learn about Core Web Vitals, its significant factors, and also find out the steps needed to optimize a website for the Page Experience update.

Let’s begin!

What Are Core Web Vitals?

Core Web Vitals are a collection of metrics related to page speed, interaction, and visual stability. These collections of metrics help to understand the level of experience a website is offering to its users. A good user experience results in a higher Core Web Vitals score, while a poor user experience results in a lower Core Web Vitals score.

What Are Core Web Vitals?

Page Experience update is a new Google ranking algorithm update that will promote sites offering a good user experience. Similarly, it will reduce the rankings of sites that provide a poor user experience.

Site speed is a vital factor for an exceptional page experience. Web Pages that load faster lead to better experience and interactivity.

Core Web Vitals powers the Page Experience update. At the moment, three significant factors are included in the Core Web Vitals, which measures the real-time user behavior, and the results are used in the Page Experience algorithm. In the future, more ranking factors would be included. Hence, optimizing for Core Web Vitals should be an ongoing process, and webmasters should take proper steps in optimizing their pages for a better user experience.

Major Core Web Vital Factors

Currently, there are three major Core Web Vitals factors, namely:

LCP or the Largest Contentful Paint – LCP measures the site speed. Faster loading sites have an excellent LCP score. The ideal LCP value should be less than 2.5 seconds.

FID or the First Input Delay – FID measures the time taken by the visitors to take action. The higher the time taken, the poorer the FID score. The ideal FID score should be less than 100ms.

CLS or the Cumulative Layout Shift – CLS measures the total layout shift before the page loads and after the page has finished loading. The ideal CLS score should be less than 0.1.

How To Optimize Your Website For Core Web Vitals?

There are two ways to optimize your site for the Core Web Vitals.

The first step is to identify the URLs that are causing the issue. To find out the pages having LCP, FID, or CLS issues, visit the Search Console dashboard, navigate to Experience, and click on the Core Web Vitals tab.

Click on Open report, and you can see the type of issue affecting your site.

Click on it, and you will see some example URLs that have the problem.

Prepare a list of all such example URLs.

In the second step, enter the URLs one by one on tools like the Page Speed Insights. This tool will share some recommendations to fix the Core Web Vital issues.

You can also use the Finteza Lighthouse report, an advanced Core Web Vitals optimisation tool that identifies all the weak spots of your site impacting the user experience.

The best part of the tool is that it is beginner-friendly, unlike the Page Speed Insights tool.

Using the Finteza Lighthouse report tool, you can evaluate your site’s performance, the accessibility of your site and apply the SEO best practices to improve your target pages rankings in the organic search results. The tool offers recommendations to fix all the performance issues affecting your site.