How to Use Google Ads – A Complete Guide

Content

If you want to generate more traffic for your website, then Google Ads, formerly known as Google Adwords plays a vital role. It is the service that allows you to create and run ads for your business quickly and easily.

No matter what your budget, you can run ads on Google as you only have to pay when people click your ads. The success of Google Ads is depended on the tactic behind it. If you create a well-crafted account, then your ad can reach to the right people at the right time.

Are you confused about how to set up your account or how to use Google Ads profitably? If yes, then here is a comprehensive guide for you to consider. However, before jumping to its working procedure, let us first go through the advantages.

Benefits of Using Google Ads for Your Business

Accurate Targeting

With Google Ads, you have a guarantee that your ad is only presented to potential customers. Also, you can choose the time of day when you want your ads to be displayed in front of targeted audiences.

Aim for Specific Devices

As per the 2013 update, Google Ads now allow businesses to choose specific devices for their ads to be advertised. You can choose between tablets, desktops, or mobile devices. Additionally, according to your business needs, you can also aim for Windows or iPhones.

Pay Money Only for Results

When you go for Google Ads to drive traffic, you only have to pay for the number of clicks on your ads, despite impressions. Hence, it is also known as pay-per-click, i.e. PPC marketing model. Overall, it protects your capital.

Effective Performance Tracking

With Google Ads, you can track the number of customers that view or click your ad. It also allows you to examine the users that take action after visiting your site. Thus, considering Google Ads to be a part of your online marketing strategy can help you generate positive outcomes.

Steps for Setting Up Google Ads Account

By now, you must have decided a list of objectives, desired location to target, and a budget to accomplish the ad. So now, it’s time to establish your Google Ads (or Adwords) account. Below are the steps to create your ad account.

Step1: Sign Up
Step2: Set your budget
Step3: Select your target audience
Step4: Choose a network
Step5: Pick potential keywords
Step6: Set your bid
Step7: Write your ad
Step8: Create your ad

Follow all these steps and ensure to keep your message to the point, have a clear call to action, and create a headline that convinces your targeted customer to click on the ad. You can also run multiple Google Ads to aim at various objectives. But keep in mind that you will be charged whenever you have exhausted your set budget.

How Does Google Ads (or Google Adwords) Work?

Once you have finished creating your account, your first ad is live. However, if you are not comfortable doing it yourself, you can also hire a Melbourne based SEO agency to assist you. Here an advertiser first creates an ad campaign or personalised ads by setting your desired targeted keywords, location, and more.

After that, advertiser places a bid that means how much you can pay for someone to click on the ad. Once the bidding is done, Google Ads grades the advertiser’s ads and provide them with a quality score. The ad auction launches when a search engine features your targeted keyword. Google uses the quality score and bids to inspect the winning ad.

Once Google approves your ad, it will be shown across multiple channels or devices you have set. In the end, remember that for your ads to been shown on networks like Google search network, it must win the ad auction. And the ad auction is depended on three factors, i.e., your bid, quality score, and ad extensions.

How Must Does It Cost to Advertise with Google Ads?

What you pay for Google Ads is eventually depended on your ad network. However, the average cost per click for the Google search network is $1 to $2. On the other hand, the average CPC for Google Display Network is less than $1. But how much being a business owner, you are expected to spend each month on Google Ad?

You are aware of the fact that every business has its own goals and morals in terms of products, audience or industry. It is the main reason that can influence the total amount of investment on Google Ads per month. However, on average, businesses need to set aside $8000 to $9000 per month for their ad spend.

The Bottom Line

Today billions of people are utilising the Internet as compared to the last few years. Also, most of the individuals are using smartphones. Considering these facts, companies are integrating digital marketing strategies into their business plans and also investing in Google Ads or Google Adwords. If you don’t know how to use Google Ads or how to create an ad account, then this guide is for you. It covers everything related to Google Ads from its benefits, working, account creation to the cost.

Melbourne
G.03 582 Swan Street,
Burnley,
VIC 3121

Geelong
1/41 Separation Street,
North Geelong,
VIC 3215

Sydney

Suite 902, Level 9, 17 Castlereagh Street, Sydney NSW 2000

Gold Coast

Suite 10, Level 1, 35-39 Scarborough Street, Southport, 4215 QLD

Brisbane

Suite 1A Level 6/116
Adelaide St,
Brisbane City QLD 4000

Adelaide

Levels 24, Westpac House,
91 King William Street,
Adelaide SA 5000

Google Rating

4.5

Adaptify Digital

4.5

Jessica Adams

02:16 20 Oct 20

"Started off with blog articles and have just completed a responsive website with them. A great agency to work with, great people and the work that has been produced has always been of a really high quality. I'd recommend them highly."

Vicki Nguyen

11:41 14 Oct 20

Friendly and professional, Adaptify have been a pleasure to work with. Working closely with the content team has produced great results for my website, very happy with the relationship to date.

Sarkis Nalbandian

10:29 29 Sep 20

Adaptify digital marketing is an ethical based agency that helps the health professionals to direct the services to the population in need for those services.I highly recommend their services, as their efforts in placing my corporation in first page in the google ranking and social media within six weeks was astounding.

adele tan

11:02 22 Sep 20

Thank you to the Adaptify Team for their brilliant work on our sales landing pages and marketing funnels. Professional, capable and delivered what they promised. We have been with Adaptify for just over 2 years and our leads have increased substantially. Thanks team!

Ishrat jahan

04:52 21 Sep 20

It's been a pleasure working with the team at Adaptify. They were very helpful and cooperative to help build our website. Look forward to working with them again.

Carly Heath

04:17 17 Aug 20

Great, responsive , professional service supplied by these guys from start to finish.Nothing was too much trouble for them.They guide our Business through every step of the way and came up with really creative ways to promote our business.Highly recommend . Thanks Cameron Heath Plumbing Pty Ltd.

Karen Cardillo

23:51 04 Aug 20

Adaptify team are really accommodating and willing to simplify the process and language used when communicating with us. The outcome has been the collaborative building of a great website for our business, enabling ease of access for our community. Thanks Adaptify!

Ryan Taylor

13:43 05 Jul 20

We have been with multiple companies all offering the same thing and never really understood the ins and outs of what we where gaining... when we moved to Adaptify we didn’t set our expectations to high but we quickly formed a good relationship with our account manager Joshua Trytell.Josh has changed our outlook on SEO companies and really spent the time to walk through all the aspects of what our goals are and the most logical and realistic path to achieve them.I have and will continue to personally recommend Josh to anyone looking for a trustworthy and down to earth account Manager.

Melbourne Copper

12:27 23 Jun 20

This company really helped us how to advertise our Google AdWords and SEO, it’s been 2 years they handle our advertising and marketing I really appreciate Joshua for giving us the top spot in google he did what he promised thumbs up guys👍

Paul Cederman

04:03 12 Jun 20

After trying to self manage my sites and SEO for over a year with foreign independent service providers, and spending far too much money in the process, I finally caved in and went to a developed and professional local all-in-one service provider. Adaptify tailored a package for my complete needs and this was definitely the best business choice I have made in regards to finally getting results, not having to follow up or manage a thing, and spending less than I originally was doing it myself.

Rachel Zhang

12:39 02 Jun 20

We had tried two other digital agencies in the past to get a new Magento website built with deep integrations with MYOB, lucky third attempt with Adaptify. Recommended by friends we have dealt with Kevin and Alexandra and can't speak highly enough of them and their commitment to getting the job done and done well. Just started a SEO and PPC campaign with our busy season approaching. Great job to date.

Daniela Gazzard

23:48 10 May 20

Fantastic service and very easy to deal with. My business has exceeded in the last year due to the team continuously updating information and tweaking our company profile

Lawrence Hobart

12:24 30 May 19

Vivek Raghavan

06:33 11 Apr 19

I am a small business owner based in Brisbane who was approached by Adaptify for marketing. Being a business owner and vested my time in running the business, marketing was on the back burner. I knew, I had to vest time into marketing, but lacked the know how. Adaptify signed us up and we have not looked back.Initially they managed only our SEO and then we added Social Media Marketing and now we are working on conversation based marketing including New Website, Social Medial, Adworks, SEO and remarketing.It is daunting for you think about achieving a automated process for your marketing. Adaptify has made that possible for us. They do have hands on approach, required skill set and experience.I want to also acknowledge the people ( Varun, Kevin, Jennifer, Daniel , Andrew, Agostina )that have made it possible for us to move ahead and improve our conversations . Highly recommend Adaptify to any business Big or Small.

AlfieJames DUNCAN

06:33 22 Jan 19

Working with Adam for the past six months has resulted in a new website and SEO on both sites while merging. Adam communicated every step with us and I recommend both him and his team to anyone looking for an ecommerce website.

Garey NOLAN

00:05 10 Jan 19

Recently grabbed a content audit for my website from Adaptify and they were professional and quick. Attention to detail was awesome and I've signed for a social media package and look forward to seeing what they can deliver.

Alexis MURPHY

04:26 20 Dec 18

Pleasure to work with. A young committed team getting the job done - and quickly. We're really happy with the results from our SEO campaign, couldn't fault them. Great team to work with and we saw results really fast!

Ibrahaim MUNOZ

01:45 27 Nov 18

Amazing company with a refreshing approach to marketing and lead generation. Results-driven and passionate team, we consider them an integral part of our overall marketing approach. Recommend in a heart beat.

Gamali ESTES

00:17 15 Nov 18

Highly recommend these guys, great service and consistent results. My account manager Marcus goes above and beyond and my business has grown because of his input. Two years and counting, definitely recommend.

Galway PUGH

00:12 09 Nov 18

I've been with Adaptify for just over a year, and can't recommend Adam and his team enough. They have continued to deliver on promises, work very transparently and the web design is excellent. Thankful for the results to date.

Aleks BUCKNER

23:24 06 Nov 18

I started an SEO campaign in January of this year and have worked closely with the team to target my audience. I can't speak highly enough of Adaptify, open communication and awesome results. Highly recommend.

Melbourne Naturopathy

23:12 22 Oct 18

Working with Abbas from Adaptify has been a great experience. He was very helpful, efficient and attentive to my needs. I am extremely pleased with the end result of my website design and would highly recommend Abbas. Thank you so much. Linda Cotone

Able Storage

00:03 22 Oct 18

Fantastic web designers who really listen to customer objectives and can deliver excellent results !

Jenkins Morrison

00:22 17 Oct 18

So pumped. Just logged into the ITunes App store and saw my app for the first time. You guys have done an awesome job, thanks to everyone involved.

Shelley Sansby

01:53 12 Oct 18

We've had brilliant results since using Adaptify for our email marketing. Great feedback from our current clients and prospects, and my brand awareness has easily doubled. I highly recommend Alexandra and the team at Adaptify.

jasmine Greeves

04:20 03 Oct 18

I've been with Adaptify since the beginning of the year and can't praise Jen and her team enough. Always on point with a quick turnaround for any web tweaks, I highly recommend them.

Simon

05:19 26 Sep 18

Over the years Adaptify has given us great digital strategy advice. The team developed a couple of fantastic websites and greatly helped with targeting our overall business whereby we receive well matched online inquiries. I highly recommend them.

Ornate Dental Clinic

12:10 20 Sep 18

I’ve been with Adaptify Digital for well over a year and in that time, they have developed and implemented an SEO strategy that has overhauled my online business. Massive thanks to Varun and his team. I highly recommend Adaptify!

Coffex Coffee

03:14 20 Sep 18

We've been working together with Adaptify for 2 years now and they have provided nothing but top notch professional services.Beginning with designing our new website, which had to fit together in conjunction to our web store and working their way to implementing our digital content strategy, SEO & SEM work. They have been a pleasure to deal with and are great at what they do!

Forklift Licences

06:07 19 Sep 18

At last we have found a team that is both professional and results orientated. Adaptify has given us great digital strategy advice, the team has helped to improve our business. We can now concentrate on delivering and improving our service knowing that our e-commerce is in safe hands. Thank you to all the team at Adaptify, you dovetail perfectly with our team, and business.

Kate Seabrook

01:41 12 Sep 18

I have been dealing with Adaptify Digital for approximately the last 2 1/2 years. In that time, they have built a responsive website and have carried out a lot of high quality work on the SEO side and improved my Google rankings quite significantly.

Jacob Smith

02:37 05 Sep 18

Shout out to Dan and his social media team. With three restaurants and no traction on Facebook, Dan has delivered awesome results with top-notch digital ads for Facebook and Instagram. No hesitation in recommending Dan and the social team at Adaptify.

Charanpreet Singh Bhullar

02:57 03 Sep 18

I built a website for my Immigration business from Adam at Adaptify and then got them to do my SEO and social media as well. I had been with other providers before but never got any results but as soon as my website went live I started getting lots of phone calls and email contact forms from new customers.Almost 3 years down, I am happy to recommend Adaptify Digital to anyone who is looking for a good digital marketing company. Thanks you for educating me about SEo and social media. I am happy with the business you have brought to me over the years.

Lyna Nguyen

03:20 29 Aug 18

Adaptify was referred to me by a friend who also had a fantastic experience and I am really glad I went ahead with them.It was an exciting journey to see it all come together I must say. I engaged them to build an ecommerce website with Myob integration and POS. It was a long and a complex process as I had to move away from my previous website that was quite old and had a lot of custom elements in it and was built on a different platform. Jennifer was really helpful, she helped me organise my products & other information and guided me throughout the process.I also used their copywriting and content production service (product photos and videos). I was going to do it myself but these guys had so many different ideas for how can I showcase my product & brand better so I decided to have it done by them and it was a good choice. My time was better spent organising my stock getting ready for the new website launch.I think the highlight was that Adaptify team could guide me and be proactive about the best ways to do things as opposed to waiting for me to tell them what to do which is an experience I had with another company before. This is really really valuable to have someone experienced guide you.I just came back from the holiday and am now ready to get started with marketing with them.

Gabriel

00:19 06 Aug 18

Passionate people giving it their all when it comes to creative digital strategies, thoughtful processes specific to the client, and their particular business and industry. Highly recommend for all your digital marketing needs, website developments, designs and social strategy!

Peter Warren-Smith

05:49 03 Aug 18

Lily Alice

03:44 09 May 18

Adam took my struggling website and with hard work, great knowledge and experience has helped turn it into an income avenue for my business. Always professional, he kept my husband and I informed throughout the entire process. I can’t thank him and his team enough. For a great looking, fully optimised website, give Adam a call.

Kimmi Coops

22:09 07 May 18

John Warne

15:31 19 Apr 18

What a team of professionals! Great people and their strategic approach to SEO and CRO has really driven my business. They have taken my website and given me engagement. The team are great to deal with, I can’t recommend them highly enough.

Robert Charbine

04:28 04 Apr 18

I am happy with the service especially from Varun. I had my new website launched in Jan18. I am now already on page 1 in my region. Thanks Varun for your great support.

Adaptify

04:09 07 Mar 18

gabatwa

01:12 01 Feb 18

Excellent website design, SEO results and social media marketing for my business. Couldn't be happier with the amazing results.

Carter Grange

01:19 30 Jan 18

Carter Grange have been dealing with Belong Digital for just over six months now and they have helped us dramatically improve our business image and brand. We are currently in the process of redesigning our website and cannot wait to see the final product. Everything we ask, is quickly actioned and in a very professional manner. We look forward to continuing with BD & seeing Carter Grange grow more and more.

See all reviews Write a review