How to Use Google Ads – A Complete Guide

If you want to generate more traffic for your website, then Google Ads, formerly known as Google Adwords plays a vital role. It is the service that allows you to create and run ads for your business quickly and easily.

No matter what your budget, you can run ads on Google as you only have to pay when people click your ads. The success of Google Ads is depended on the tactic behind it. If you create a well-crafted account, then your ad can reach to the right people at the right time.

Are you confused about how to set up your account or how to use Google Ads profitably? If yes, then here is a comprehensive guide for you to consider. However, before jumping to its working procedure, let us first go through the advantages.

Benefits of Using Google Ads for Your Business

Accurate Targeting

With Google Ads, you have a guarantee that your ad is only presented to potential customers. Also, you can choose the time of day when you want your ads to be displayed in front of targeted audiences.

Aim for Specific Devices

As per the 2013 update, Google Ads now allow businesses to choose specific devices for their ads to be advertised. You can choose between tablets, desktops, or mobile devices. Additionally, according to your business needs, you can also aim for Windows or iPhones.

Pay Money Only for Results

When you go for Google Ads to drive traffic, you only have to pay for the number of clicks on your ads, despite impressions. Hence, it is also known as pay-per-click, i.e. PPC marketing model. Overall, it protects your capital.

Effective Performance Tracking

With Google Ads, you can track the number of customers that view or click your ad. It also allows you to examine the users that take action after visiting your site. Thus, considering Google Ads to be a part of your online marketing strategy can help you generate positive outcomes.

Steps for Setting Up Google Ads Account

By now, you must have decided a list of objectives, desired location to target, and a budget to accomplish the ad. So now, it’s time to establish your Google Ads (or Adwords) account. Below are the steps to create your ad account.

Step1: Sign Up
Step2: Set your budget
Step3: Select your target audience
Step4: Choose a network
Step5: Pick potential keywords
Step6: Set your bid
Step7: Write your ad
Step8: Create your ad

Follow all these steps and ensure to keep your message to the point, have a clear call to action, and create a headline that convinces your targeted customer to click on the ad. You can also run multiple Google Ads to aim at various objectives. But keep in mind that you will be charged whenever you have exhausted your set budget.
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How Does Google Ads (or Google Adwords) Work?

Once you have finished creating your account, your first ad is live. However, if you are not comfortable doing it yourself, you can also hire a Melbourne based SEO agency to assist you. Here an advertiser first creates an ad campaign or personalised ads by setting your desired targeted keywords, location, and more.

After that, advertiser places a bid that means how much you can pay for someone to click on the ad. Once the bidding is done, Google Ads grades the advertiser’s ads and provide them with a quality score. The ad auction launches when a search engine features your targeted keyword. Google uses the quality score and bids to inspect the winning ad.

Once Google approves your ad, it will be shown across multiple channels or devices you have set. In the end, remember that for your ads to been shown on networks like Google search network, it must win the ad auction. And the ad auction is depended on three factors, i.e., your bid, quality score, and ad extensions.

How Must Does It Cost to Advertise with Google Ads?

What you pay for Google Ads is eventually depended on your ad network. However, the average cost per click for the Google search network is $1 to $2. On the other hand, the average CPC for Google Display Network is less than $1. But how much being a business owner, you are expected to spend each month on Google Ad?

You are aware of the fact that every business has its own goals and morals in terms of products, audience or industry. It is the main reason that can influence the total amount of investment on Google Ads per month. However, on average, businesses need to set aside $8000 to $9000 per month for their ad spend.

The Bottom Line

Today billions of people are utilising the Internet as compared to the last few years. Also, most of the individuals are using smartphones. Considering these facts, companies are integrating digital marketing strategies into their business plans and also investing in Google Ads or Google Adwords. If you don’t know how to use Google Ads or how to create an ad account, then this guide is for you. It covers everything related to Google Ads from its benefits, working, account creation to the cost.