Once you have finished creating your account, your first ad is live. However, if you are not comfortable doing it yourself, you can also hire a Melbourne based SEO agency
to assist you. Here an advertiser first creates an ad campaign or personalised ads by setting your desired targeted keywords, location, and more.
After that, advertiser places a bid that means how much you can pay for someone to click on the ad. Once the bidding is done, Google Ads grades the advertiser’s ads and provide them with a quality score. The ad auction launches when a search engine features your targeted keyword. Google uses the quality score and bids to inspect the winning ad.
Once Google approves your ad, it will be shown across multiple channels or devices you have set. In the end, remember that for your ads to been shown on networks like Google search network, it must win the ad auction. And the ad auction is depended on three factors, i.e., your bid, quality score, and ad extensions.