Outdoor Digital Billboard Advertising – What Does The Future Hold?

Name: Adaptify
Brand: Adaptify
Rating: 4.8 (78 reviews)

Content

Billboards have withstood the test time. They have evolved and adapted to an ever-changing advertising season, it is still, one of the most traditional and classic ways of advertising. Considering this, aspects like technology, ad placement, and digital media have evolved greatly, the question arises, what does the future hold for billboards? There are many types of outdoor advertising like billboard ads, trailer advertising, scooter advertising, walking billboards, and many more.

Outdoor advertising has become smarter and continues to evolve. The advent of digital billboard advertising has paved a pathway for businesses to advertise their products more effectively and creatively. Big or small businesses, they continue to take advantage of the outdoor billboards and different ways of advertising. The smaller business can also benefit from outdoor advertising. This article goes on to describe the future of digital outdoor advertising.

Important facts & stats

78% notice outdoor advertising in Australia every month.
Car owners spend an average of 7.5 hours in their car per week.
88% believe that the brands on the billboards stand out.
74% of Australians view billboards several times a week.
72% of Australians travel to work by road.
46% agree that billboards help them

Future of digital billboard advertising

Outdoor advertising has now become hi-tech and more personalised, by adding more features. There are many means to deliver digital advertisements like social media, email, mobile applications, etc. However, it is beneficial for both large and small businesses to invest in outdoor digital advertisements for wider and more localised audiences. The outdoor advertisements are specially designed to attract the attention of those passing by and are getting more sophisticated and creative by the day. The outdoor digital billboards are designed and placed strategically after considering several factors like demographics, type audience, etc.

Here are a few tips on the future of digital outdoor billboards:

Electronic billboards are growing in popularity and are here to stay. Some of the popular locations for such billboards include freeways, high traffic areas, ads on trailers, etc.
Smart advertising is expected to become more popular in the future and likely to be implemented on more billboards. In fact, smart advertising is not a new concept; it is something we all must have experienced on our electronic devices especially the smartphone. Smart billboard advertisement implements intelligent billboards which are very high tech.
The smart billboards work similar to the adverts on our mobile devices with the ability to dynamically place adverts based on the environment. They are equipped with high-tech gear like cameras, radar, infrared, antennas, etc. to enable it to learn from the environment and react appropriately.
Smart billboards are expected to be more common since they offer a wide range of features making them more efficient and cost-effective to a business. For example, smart billboards in Sweden are designed to detect smoke and dynamically display ads of pharmacists.
Some of the other features include facial recognition that can react by dynamically placing ads based on expression, gender, and age.
They can also use a special device 'radar' to gather data from smartphones in the vicinity and process it to display relevant ads.

Large businesses are already taking advantage of outdoor billboards; with smaller businesses also realizing the potential it is likely to become more popular. The future of outdoor billboards is looking quite bright with the implementation of high tech equipment and smart billboards. The level of creativity and advancements in technology in outdoor billboards is likely to increase in the future making it safe for business to trust this form of advertising.

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Melbourne

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VIC 3121

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Google Rating

4.4

Adaptify Digital

4.4

Sarkis Nalbandian

1601375377

Adaptify digital marketing is an ethical based agency that helps the health professionals to direct the services to the population in need for those services.I highly recommend their services, as their efforts in placing my corporation in first page in the google ranking and social media within six weeks was astounding.

Ishrat jahan

1600663966

It's been a pleasure working with the team at Adaptify. They were very helpful and cooperative to help build our website. Look forward to working with them again.

Carly Heath

1597637841

Great, responsive , professional service supplied by these guys from start to finish.Nothing was too much trouble for them.They guide our Business through every step of the way and came up with really creative ways to promote our business.Highly recommend . Thanks Cameron Heath Plumbing Pty Ltd.

Karen Cardillo

1596585072

Adaptify team are really accommodating and willing to simplify the process and language used when communicating with us. The outcome has been the collaborative building of a great website for our business, enabling ease of access for our community. Thanks Adaptify!

Ryan Taylor

1593956615

We have been with multiple companies all offering the same thing and never really understood the ins and outs of what we where gaining... when we moved to Adaptify we didn’t set our expectations to high but we quickly formed a good relationship with our account manager Joshua Trytell.Josh has changed our outlook on SEO companies and really spent the time to walk through all the aspects of what our goals are and the most logical and realistic path to achieve them.I have and will continue to personally recommend Josh to anyone looking for a trustworthy and down to earth account Manager.

Melbourne Copper

1592915224

This company really helped us how to advertise our Google AdWords and SEO, it’s been 2 years they handle our advertising and marketing I really appreciate Joshua for giving us the top spot in google he did what he promised thumbs up guys👍

Paul Cederman

1591934602

After trying to self manage my sites and SEO for over a year with foreign independent service providers, and spending far too much money in the process, I finally caved in and went to a developed and professional local all-in-one service provider. Adaptify tailored a package for my complete needs and this was definitely the best business choice I have made in regards to finally getting results, not having to follow up or manage a thing, and spending less than I originally was doing it myself.

Daniela Gazzard

1589154529

Fantastic service and very easy to deal with. My business has exceeded in the last year due to the team continuously updating information and tweaking our company profile

Vivek Raghavan

1554964411

I am a small business owner based in Brisbane who was approached by Adaptify for marketing. Being a business owner and vested my time in running the business, marketing was on the back burner. I knew, I had to vest time into marketing, but lacked the know how. Adaptify signed us up and we have not looked back.Initially they managed only our SEO and then we added Social Media Marketing and now we are working on conversation based marketing including New Website, Social Medial, Adworks, SEO and remarketing.It is daunting for you think about achieving a automated process for your marketing. Adaptify has made that possible for us. They do have hands on approach, required skill set and experience.I want to also acknowledge the people ( Varun, Kevin, Jennifer, Daniel , Andrew, Agostina )that have made it possible for us to move ahead and improve our conversations . Highly recommend Adaptify to any business Big or Small.

Able Storage

1540166580

Fantastic web designers who really listen to customer objectives and can deliver excellent results !

Simon

1537939194

Over the years Adaptify has given us great digital strategy advice. The team developed a couple of fantastic websites and greatly helped with targeting our overall business whereby we receive well matched online inquiries. I highly recommend them.

Ornate Dental Clinic

1537445458

I’ve been with Adaptify Digital for well over a year and in that time, they have developed and implemented an SEO strategy that has overhauled my online business. Massive thanks to Varun and his team. I highly recommend Adaptify!

Coffex Coffee

1537413266

We've been working together with Adaptify for 2 years now and they have provided nothing but top notch professional services.Beginning with designing our new website, which had to fit together in conjunction to our web store and working their way to implementing our digital content strategy, SEO & SEM work. They have been a pleasure to deal with and are great at what they do!

Forklift Licences

1537337241

At last we have found a team that is both professional and results orientated. Adaptify has given us great digital strategy advice, the team has helped to improve our business. We can now concentrate on delivering and improving our service knowing that our e-commerce is in safe hands. Thank you to all the team at Adaptify, you dovetail perfectly with our team, and business.

Charanpreet Singh Bhullar

1535943432

I built a website for my Immigration business from Adam at Adaptify and then got them to do my SEO and social media as well. I had been with other providers before but never got any results but as soon as my website went live I started getting lots of phone calls and email contact forms from new customers.Almost 3 years down, I am happy to recommend Adaptify Digital to anyone who is looking for a good digital marketing company. Thanks you for educating me about SEo and social media. I am happy with the business you have brought to me over the years.

Lyna Nguyen

1535512832

Adaptify was referred to me by a friend who also had a fantastic experience and I am really glad I went ahead with them.It was an exciting journey to see it all come together I must say. I engaged them to build an ecommerce website with Myob integration and POS. It was a long and a complex process as I had to move away from my previous website that was quite old and had a lot of custom elements in it and was built on a different platform. Jennifer was really helpful, she helped me organise my products & other information and guided me throughout the process.I also used their copywriting and content production service (product photos and videos). I was going to do it myself but these guys had so many different ideas for how can I showcase my product & brand better so I decided to have it done by them and it was a good choice. My time was better spent organising my stock getting ready for the new website launch.I think the highlight was that Adaptify team could guide me and be proactive about the best ways to do things as opposed to waiting for me to tell them what to do which is an experience I had with another company before. This is really really valuable to have someone experienced guide you.I just came back from the holiday and am now ready to get started with marketing with them.

Gabriel

1533514784

Passionate people giving it their all when it comes to creative digital strategies, thoughtful processes specific to the client, and their particular business and industry. Highly recommend for all your digital marketing needs, website developments, designs and social strategy!

Kim Kirstine

1525730984

Robert Charbine

1522816098

I am happy with the service especially from Varun. I had my new website launched in Jan18. I am now already on page 1 in my region. Thanks Varun for your great support.

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