The Importance of Links in Instagram – Best Hacks for Your Profile

Name: Adaptify
Brand: Adaptify
Rating: 4.8 (78 reviews)

Content

Creating and launching a new marketing campaign via social media provides an effective way to increase engagement with people who like what you offer and generate more website traffic. Also, it is an overall simple and straightforward process. People will see your brand on the platform, want to learn more about what you offer, click the link you provide, and then visit your online store.

While high-quality advertising is essential, you have to ensure you don’t stop there. Your entire online presence needs to encourage shoppers to check out what you offer on your website. However, to do this, you need a powerful and effective linking strategy. When it comes to linking on social media, using tools like Sked social can be extremely beneficial. Some other tips to help you with this can be found below.

An Overview of Instagram Linking

Usually, Instagram will not allow URLs in a post description. Essentially, your link bio is the only place to include a link to the landing page you have created. The good news is, there are a few ways to add various clickables using a third-party tool.

This type of software solution helps to eliminate the struggle of figuring out what page is the most relevant and the possibility of losing a potential customer because you guessed wrong. Instead, it is possible to promote multiple pages at the same time. An example would be sending people to:

1. An upcoming event you are currently promoting
2. The specified landing page
3. Your newsletter or blog
4. Set e-commerce categories

Also, most of the available tools will allow you to design the content, so it matches the remainder of the aesthetics on your profile.

Actionable Buttons

Besides the link you add to your profile description, which is an important location to promote your business, Instagram also allows you to include call-to-action buttons that encourage your followers to send a message or call you.

If you have people interested in your content already, you may believe these buttons are unneeded. After all, website visitors will be able to find the contact information they are searching for by navigating to your “About” page.

You should remember that your visitors don’t have all the same preferences. Some will prefer to speak to a real person, making sure there is a way for them to do this.

Use Stories for a Limited-Time Offer

Your bio is where you should add permanent links. However, you can also host competitions, limited-time discounts, and promotions.

You can add live links to Instagram stories. This will also help create a sense of urgency while encouraging visitors to learn more as soon as possible.

An option that is more “middle-of-the-road” is to save the swipe-up linked stories in the account highlights section. These can include an entire library of your evergreen content that is not relevant enough for your bio, including past events, important FAQs, top-selling products, and community posts.

It is important to remember that the story on Instagram will only play for 15 seconds. This means you need to ensure your call to action is crystal clear. To do this, consider:

1. Emphasizing the “see more link” with fonts and highlights
2. Point to the URL using stickers and gifts
3. Publish stories ahead of time to announce the upcoming promotion

You also need to consider your story’s consistency. If you are only sharing offers and discounts, then the marketing efforts you engage in will minimize your brand’s authenticity. You should consider using a software solution or social media management to ensure a regular and consistent posting schedule.

Building Links on Your Instagram Page

As you can see, there are several things to consider and do when it comes to building links on your Instagram page. Be sure to keep the tips and information here in mind, which will help you develop an effective strategy that ensures you get the results desired.

Keep in mind, there are a lot of things that may not work. Trying things out and testing different strategies is one of the best ways to find out what will be effective and what will help you gain more traffic and more followers on your profile.

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4.4

Adaptify Digital

4.4

Sarkis Nalbandian

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Adaptify digital marketing is an ethical based agency that helps the health professionals to direct the services to the population in need for those services.I highly recommend their services, as their efforts in placing my corporation in first page in the google ranking and social media within six weeks was astounding.

Ishrat jahan

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It's been a pleasure working with the team at Adaptify. They were very helpful and cooperative to help build our website. Look forward to working with them again.

Carly Heath

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Great, responsive , professional service supplied by these guys from start to finish.Nothing was too much trouble for them.They guide our Business through every step of the way and came up with really creative ways to promote our business.Highly recommend . Thanks Cameron Heath Plumbing Pty Ltd.

Karen Cardillo

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Adaptify team are really accommodating and willing to simplify the process and language used when communicating with us. The outcome has been the collaborative building of a great website for our business, enabling ease of access for our community. Thanks Adaptify!

Ryan Taylor

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We have been with multiple companies all offering the same thing and never really understood the ins and outs of what we where gaining... when we moved to Adaptify we didn’t set our expectations to high but we quickly formed a good relationship with our account manager Joshua Trytell.Josh has changed our outlook on SEO companies and really spent the time to walk through all the aspects of what our goals are and the most logical and realistic path to achieve them.I have and will continue to personally recommend Josh to anyone looking for a trustworthy and down to earth account Manager.

Melbourne Copper

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This company really helped us how to advertise our Google AdWords and SEO, it’s been 2 years they handle our advertising and marketing I really appreciate Joshua for giving us the top spot in google he did what he promised thumbs up guys👍

Paul Cederman

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After trying to self manage my sites and SEO for over a year with foreign independent service providers, and spending far too much money in the process, I finally caved in and went to a developed and professional local all-in-one service provider. Adaptify tailored a package for my complete needs and this was definitely the best business choice I have made in regards to finally getting results, not having to follow up or manage a thing, and spending less than I originally was doing it myself.

Daniela Gazzard

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Fantastic service and very easy to deal with. My business has exceeded in the last year due to the team continuously updating information and tweaking our company profile

Vivek Raghavan

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I am a small business owner based in Brisbane who was approached by Adaptify for marketing. Being a business owner and vested my time in running the business, marketing was on the back burner. I knew, I had to vest time into marketing, but lacked the know how. Adaptify signed us up and we have not looked back.Initially they managed only our SEO and then we added Social Media Marketing and now we are working on conversation based marketing including New Website, Social Medial, Adworks, SEO and remarketing.It is daunting for you think about achieving a automated process for your marketing. Adaptify has made that possible for us. They do have hands on approach, required skill set and experience.I want to also acknowledge the people ( Varun, Kevin, Jennifer, Daniel , Andrew, Agostina )that have made it possible for us to move ahead and improve our conversations . Highly recommend Adaptify to any business Big or Small.

Able Storage

1540166580

Fantastic web designers who really listen to customer objectives and can deliver excellent results !

Simon

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Over the years Adaptify has given us great digital strategy advice. The team developed a couple of fantastic websites and greatly helped with targeting our overall business whereby we receive well matched online inquiries. I highly recommend them.

Ornate Dental Clinic

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I’ve been with Adaptify Digital for well over a year and in that time, they have developed and implemented an SEO strategy that has overhauled my online business. Massive thanks to Varun and his team. I highly recommend Adaptify!

Coffex Coffee

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We've been working together with Adaptify for 2 years now and they have provided nothing but top notch professional services.Beginning with designing our new website, which had to fit together in conjunction to our web store and working their way to implementing our digital content strategy, SEO & SEM work. They have been a pleasure to deal with and are great at what they do!

Forklift Licences

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At last we have found a team that is both professional and results orientated. Adaptify has given us great digital strategy advice, the team has helped to improve our business. We can now concentrate on delivering and improving our service knowing that our e-commerce is in safe hands. Thank you to all the team at Adaptify, you dovetail perfectly with our team, and business.

Charanpreet Singh Bhullar

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I built a website for my Immigration business from Adam at Adaptify and then got them to do my SEO and social media as well. I had been with other providers before but never got any results but as soon as my website went live I started getting lots of phone calls and email contact forms from new customers.Almost 3 years down, I am happy to recommend Adaptify Digital to anyone who is looking for a good digital marketing company. Thanks you for educating me about SEo and social media. I am happy with the business you have brought to me over the years.

Lyna Nguyen

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Adaptify was referred to me by a friend who also had a fantastic experience and I am really glad I went ahead with them.It was an exciting journey to see it all come together I must say. I engaged them to build an ecommerce website with Myob integration and POS. It was a long and a complex process as I had to move away from my previous website that was quite old and had a lot of custom elements in it and was built on a different platform. Jennifer was really helpful, she helped me organise my products & other information and guided me throughout the process.I also used their copywriting and content production service (product photos and videos). I was going to do it myself but these guys had so many different ideas for how can I showcase my product & brand better so I decided to have it done by them and it was a good choice. My time was better spent organising my stock getting ready for the new website launch.I think the highlight was that Adaptify team could guide me and be proactive about the best ways to do things as opposed to waiting for me to tell them what to do which is an experience I had with another company before. This is really really valuable to have someone experienced guide you.I just came back from the holiday and am now ready to get started with marketing with them.

Gabriel

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Passionate people giving it their all when it comes to creative digital strategies, thoughtful processes specific to the client, and their particular business and industry. Highly recommend for all your digital marketing needs, website developments, designs and social strategy!

Kim Kirstine

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Robert Charbine

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I am happy with the service especially from Varun. I had my new website launched in Jan18. I am now already on page 1 in my region. Thanks Varun for your great support.

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