The Importance of Links in Instagram – Best Hacks for Your Profile

pexels prateek katyal 2694434
Creating and launching a new marketing campaign via social media provides an effective way to increase engagement with people who like what you offer and generate more website traffic. Also, it is an overall simple and straightforward process. People will see your brand on the platform, want to learn more about what you offer, click the link you provide, and then visit your online store.

While high-quality advertising is essential, you have to ensure you don’t stop there. Your entire online presence needs to encourage shoppers to check out what you offer on your website. However, to do this, you need a powerful and effective linking strategy. When it comes to linking on social media, using tools like Sked social can be extremely beneficial. Some other tips to help you with this can be found below.

An Overview of Instagram Linking

Usually, Instagram will not allow URLs in a post description. Essentially, your link bio is the only place to include a link to the landing page you have created. The good news is, there are a few ways to add various clickables using a third-party tool.

This type of software solution helps to eliminate the struggle of figuring out what page is the most relevant and the possibility of losing a potential customer because you guessed wrong. Instead, it is possible to promote multiple pages at the same time. An example would be sending people to:
  • 1. An upcoming event you are currently promoting
  • 2. The specified landing page
  • 3. Your newsletter or blog
  • 4. Set e-commerce categories

Also, most of the available tools will allow you to design the content, so it matches the remainder of the aesthetics on your profile.
pexels freestocksorg 744462

Actionable Buttons

Besides the link you add to your profile description, which is an important location to promote your business, Instagram also allows you to include call-to-action buttons that encourage your followers to send a message or call you.

If you have people interested in your content already, you may believe these buttons are unneeded. After all, website visitors will be able to find the contact information they are searching for by navigating to your “About” page.

You should remember that your visitors don’t have all the same preferences. Some will prefer to speak to a real person, making sure there is a way for them to do this.

Use Stories for a Limited-Time Offer

Your bio is where you should add permanent links. However, you can also host competitions, limited-time discounts, and promotions.

You can add live links to Instagram stories. This will also help create a sense of urgency while encouraging visitors to learn more as soon as possible.

An option that is more “middle-of-the-road” is to save the swipe-up linked stories in the account highlights section. These can include an entire library of your evergreen content that is not relevant enough for your bio, including past events, important FAQs, top-selling products, and community posts.

It is important to remember that the story on Instagram will only play for 15 seconds. This means you need to ensure your call to action is crystal clear. To do this, consider:
  • 1. Emphasizing the “see more link” with fonts and highlights
  • 2. Point to the URL using stickers and gifts
  • 3. Publish stories ahead of time to announce the upcoming promotion

You also need to consider your story’s consistency. If you are only sharing offers and discounts, then the marketing efforts you engage in will minimize your brand’s authenticity. You should consider using a software solution or social media management to ensure a regular and consistent posting schedule.
pexels cristian dina 1851415

Building Links on Your Instagram Page

As you can see, there are several things to consider and do when it comes to building links on your Instagram page. Be sure to keep the tips and information here in mind, which will help you develop an effective strategy that ensures you get the results desired.

Keep in mind, there are a lot of things that may not work. Trying things out and testing different strategies is one of the best ways to find out what will be effective and what will help you gain more traffic and more followers on your profile.