According to the research, the total number of active blogs until today is almost 500 million. On the other hand, there are about 250,000 active podcasts. You will see no barrier while starting a podcast and will appreciate the whole process because of its effectiveness.
With guest podcasting, you get a chance to reach more comprehensive potential customers with your books, posts, and services. Also, you can get links to all these in the podcast show notes. Only you have to make the reference to any of your service content during the show.
Make an aim to accomplish approximately 20 to 50 podcasts because the result, will be excellent for your business. The best part about guest podcasting is it usually takes less time as compared to writing a post which takes at least 5 to 10 hours.