Website Design and Development Top Practices to Boost Business Sales

Content

If a website is attractive and engaging, then it can make a lasting first impression while elevating the brand and improving small businesses. Whether you are handling a large company or had started a new business, your website is the direct representation of your brand. It is the first way to contact that your potential customer will have with your company. 

To stay ahead of your competitors, it is vital to maintain the aesthetic appeal of your business website and also try to make it appear on the first page of the Google search engine. Here to achieve top position on the search engine, it is necessary to put website design and development on priority. Being an effective method of digital advertising it helps you boost your business sales. 

However, how considering website design as a marketing tactic, help you grow your business? If this is the question that keeps on rolling in your mind, then this article is for you. Below are the listed top website design and development practices to implement. It will assist you in achieving the top position for your business in this competitive marketplace. 

List of Website Design and Development Practices for Your Business

Online Chat Conversation

An online chat conversation is conducted through the software application known as chatbots. According to the research driven by Global Market, the overall demand for chatbots is increasing day by day, and the market size would reach over $1.3 billion by 2024.  

Chatbots are helpful for both big enterprises and small businesses in engaging customers. It simplifies the process of communicating with customers visiting your website and make it an interactive. Overall, adding online chat conversation will resolve the doubts of customers faster.

Responsive Website Design

Creating mobile-friendly means a responsive website is the best way to generate traffic, i.e., attracting maximum customers. It is because most of the people today are using mobile phones for searching for a particular product or service.  

Compared to desktop, mobile traffic has surpassed 48.2% of all online traffic. While thinking about having a responsive website, there are few elements to consider. They are like a navigation bar, menu, and contact buttons. It further makes it easier for customers to find what they need.

Bright Accent Colours

Selecting the right colour palette is an essential part of website design that evokes mood and mindsets among your potential customers. Bright and stark colour palettes and even some mismatching schemes are essentials of colour that are recently trending.  

Colours are the integral approach to get your business observed and connect with clients. You have to select the colours that help you grab the attention of targeted customers which leads to increase the chances of higher conversion rates. 

Minimal Web Design

Choosing bright and bold colours with minimal design elements help you make your business stand out uniquely among competitors. A lot of white space with turning back to black mode option is in the latest trend now.  

Dark mode allows visual elements in your website to stand out while reducing eye strain. Also, research says that dark website themes are best for OLED screens incorporating aesthetic appeal. So, understand the design of your site and use the colour and theme accordingly. 

Organic and Engaging Content

As per the study, 75% of the users never go to the second page in search results, and 80% of the people overlook Google ads. Here, adding organic and engaging content to your website can help you stop the users from exiting your site. Your main goal should be to decrease the bounce rate of your website.  

Organic content also makes the customers understand your business and help them make an informed decision. Make sure that the content is developed, keeping in mind to attract multiple fragments of customers with their needs and expectations. It will directly lead to an increase in your annual business revenue. 

Effective Videos

It is the fact that video content is more appealing than simple text. Addition of attractive and engaging videos related to your business on your website will help you engaged more customers. However, first, understand the specific purpose of the video on your site and then implement it.  

Add a high-quality video that your targeted users are inclined to watch and hire your services. It will give room to manoeuvre. From conveying technical aspects to the fun visual representation of your company with minimum loading time, all are the things to keep in mind while uploading a video.

Push Notifications

Website design and development is an essential aspect of online marketing needs to be personalised and more relevant to customers. Considering the practice of push notifications in web design will help you reach more audience while boosting business sales.  

Push notification activity will act as a direct communication medium between your business and the customers. It will help you target a specific audience based on their age, gender, location, needs, and more. You can use it for announcing special discounts, events, or other activities. 

Cybersecurity

According to the report by Cybersecurity Ventures, cybercrime is costing the world around $6 trillion per year. Your sensitive, confidential data stored on websites need to be secure. Thus, it is vital to have a strong security system.  

Consulting with the website developers, you can incorporate consumer privacy principles into your web design. However, the end goal must be to provide a satisfying experience while protecting the user activity to your site. So, never forget to consider cybersecurity. 

Final Words

When you want to boost your business sales, it is crucial to engage and attract maximum customers to your website. But, how to captivate audiences to your site? It is possible when you consider website design and development in a significant way and a part of your digital advertising journey. However, to make it easy for you on what to evaluate during website design, above are the top practices to implement. Incorporate the above-listed web design and development elements and observe how it turns to be beneficial for your business. 

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Google Rating

4.5

Adaptify Digital

4.5

Jessica Adams

02:16 20 Oct 20

"Started off with blog articles and have just completed a responsive website with them. A great agency to work with, great people and the work that has been produced has always been of a really high quality. I'd recommend them highly."

Vicki Nguyen

11:41 14 Oct 20

Friendly and professional, Adaptify have been a pleasure to work with. Working closely with the content team has produced great results for my website, very happy with the relationship to date.

Sarkis Nalbandian

10:29 29 Sep 20

Adaptify digital marketing is an ethical based agency that helps the health professionals to direct the services to the population in need for those services.I highly recommend their services, as their efforts in placing my corporation in first page in the google ranking and social media within six weeks was astounding.

adele tan

11:02 22 Sep 20

Thank you to the Adaptify Team for their brilliant work on our sales landing pages and marketing funnels. Professional, capable and delivered what they promised. We have been with Adaptify for just over 2 years and our leads have increased substantially. Thanks team!

Ishrat jahan

04:52 21 Sep 20

It's been a pleasure working with the team at Adaptify. They were very helpful and cooperative to help build our website. Look forward to working with them again.

Carly Heath

04:17 17 Aug 20

Great, responsive , professional service supplied by these guys from start to finish.Nothing was too much trouble for them.They guide our Business through every step of the way and came up with really creative ways to promote our business.Highly recommend . Thanks Cameron Heath Plumbing Pty Ltd.

Karen Cardillo

23:51 04 Aug 20

Adaptify team are really accommodating and willing to simplify the process and language used when communicating with us. The outcome has been the collaborative building of a great website for our business, enabling ease of access for our community. Thanks Adaptify!

Ryan Taylor

13:43 05 Jul 20

We have been with multiple companies all offering the same thing and never really understood the ins and outs of what we where gaining... when we moved to Adaptify we didn’t set our expectations to high but we quickly formed a good relationship with our account manager Joshua Trytell.Josh has changed our outlook on SEO companies and really spent the time to walk through all the aspects of what our goals are and the most logical and realistic path to achieve them.I have and will continue to personally recommend Josh to anyone looking for a trustworthy and down to earth account Manager.

Melbourne Copper

12:27 23 Jun 20

This company really helped us how to advertise our Google AdWords and SEO, it’s been 2 years they handle our advertising and marketing I really appreciate Joshua for giving us the top spot in google he did what he promised thumbs up guys👍

Paul Cederman

04:03 12 Jun 20

After trying to self manage my sites and SEO for over a year with foreign independent service providers, and spending far too much money in the process, I finally caved in and went to a developed and professional local all-in-one service provider. Adaptify tailored a package for my complete needs and this was definitely the best business choice I have made in regards to finally getting results, not having to follow up or manage a thing, and spending less than I originally was doing it myself.

Rachel Zhang

12:39 02 Jun 20

We had tried two other digital agencies in the past to get a new Magento website built with deep integrations with MYOB, lucky third attempt with Adaptify. Recommended by friends we have dealt with Kevin and Alexandra and can't speak highly enough of them and their commitment to getting the job done and done well. Just started a SEO and PPC campaign with our busy season approaching. Great job to date.

Daniela Gazzard

23:48 10 May 20

Fantastic service and very easy to deal with. My business has exceeded in the last year due to the team continuously updating information and tweaking our company profile

Lawrence Hobart

12:24 30 May 19

Vivek Raghavan

06:33 11 Apr 19

I am a small business owner based in Brisbane who was approached by Adaptify for marketing. Being a business owner and vested my time in running the business, marketing was on the back burner. I knew, I had to vest time into marketing, but lacked the know how. Adaptify signed us up and we have not looked back.Initially they managed only our SEO and then we added Social Media Marketing and now we are working on conversation based marketing including New Website, Social Medial, Adworks, SEO and remarketing.It is daunting for you think about achieving a automated process for your marketing. Adaptify has made that possible for us. They do have hands on approach, required skill set and experience.I want to also acknowledge the people ( Varun, Kevin, Jennifer, Daniel , Andrew, Agostina )that have made it possible for us to move ahead and improve our conversations . Highly recommend Adaptify to any business Big or Small.

AlfieJames DUNCAN

06:33 22 Jan 19

Working with Adam for the past six months has resulted in a new website and SEO on both sites while merging. Adam communicated every step with us and I recommend both him and his team to anyone looking for an ecommerce website.

Garey NOLAN

00:05 10 Jan 19

Recently grabbed a content audit for my website from Adaptify and they were professional and quick. Attention to detail was awesome and I've signed for a social media package and look forward to seeing what they can deliver.

Alexis MURPHY

04:26 20 Dec 18

Pleasure to work with. A young committed team getting the job done - and quickly. We're really happy with the results from our SEO campaign, couldn't fault them. Great team to work with and we saw results really fast!

Ibrahaim MUNOZ

01:45 27 Nov 18

Amazing company with a refreshing approach to marketing and lead generation. Results-driven and passionate team, we consider them an integral part of our overall marketing approach. Recommend in a heart beat.

Gamali ESTES

00:17 15 Nov 18

Highly recommend these guys, great service and consistent results. My account manager Marcus goes above and beyond and my business has grown because of his input. Two years and counting, definitely recommend.

Galway PUGH

00:12 09 Nov 18

I've been with Adaptify for just over a year, and can't recommend Adam and his team enough. They have continued to deliver on promises, work very transparently and the web design is excellent. Thankful for the results to date.

Aleks BUCKNER

23:24 06 Nov 18

I started an SEO campaign in January of this year and have worked closely with the team to target my audience. I can't speak highly enough of Adaptify, open communication and awesome results. Highly recommend.

Melbourne Naturopathy

23:12 22 Oct 18

Working with Abbas from Adaptify has been a great experience. He was very helpful, efficient and attentive to my needs. I am extremely pleased with the end result of my website design and would highly recommend Abbas. Thank you so much. Linda Cotone

Able Storage

00:03 22 Oct 18

Fantastic web designers who really listen to customer objectives and can deliver excellent results !

Jenkins Morrison

00:22 17 Oct 18

So pumped. Just logged into the ITunes App store and saw my app for the first time. You guys have done an awesome job, thanks to everyone involved.

Shelley Sansby

01:53 12 Oct 18

We've had brilliant results since using Adaptify for our email marketing. Great feedback from our current clients and prospects, and my brand awareness has easily doubled. I highly recommend Alexandra and the team at Adaptify.

jasmine Greeves

04:20 03 Oct 18

I've been with Adaptify since the beginning of the year and can't praise Jen and her team enough. Always on point with a quick turnaround for any web tweaks, I highly recommend them.

Simon

05:19 26 Sep 18

Over the years Adaptify has given us great digital strategy advice. The team developed a couple of fantastic websites and greatly helped with targeting our overall business whereby we receive well matched online inquiries. I highly recommend them.

Ornate Dental Clinic

12:10 20 Sep 18

I’ve been with Adaptify Digital for well over a year and in that time, they have developed and implemented an SEO strategy that has overhauled my online business. Massive thanks to Varun and his team. I highly recommend Adaptify!

Coffex Coffee

03:14 20 Sep 18

We've been working together with Adaptify for 2 years now and they have provided nothing but top notch professional services.Beginning with designing our new website, which had to fit together in conjunction to our web store and working their way to implementing our digital content strategy, SEO & SEM work. They have been a pleasure to deal with and are great at what they do!

Forklift Licences

06:07 19 Sep 18

At last we have found a team that is both professional and results orientated. Adaptify has given us great digital strategy advice, the team has helped to improve our business. We can now concentrate on delivering and improving our service knowing that our e-commerce is in safe hands. Thank you to all the team at Adaptify, you dovetail perfectly with our team, and business.

Kate Seabrook

01:41 12 Sep 18

I have been dealing with Adaptify Digital for approximately the last 2 1/2 years. In that time, they have built a responsive website and have carried out a lot of high quality work on the SEO side and improved my Google rankings quite significantly.

Jacob Smith

02:37 05 Sep 18

Shout out to Dan and his social media team. With three restaurants and no traction on Facebook, Dan has delivered awesome results with top-notch digital ads for Facebook and Instagram. No hesitation in recommending Dan and the social team at Adaptify.

Charanpreet Singh Bhullar

02:57 03 Sep 18

I built a website for my Immigration business from Adam at Adaptify and then got them to do my SEO and social media as well. I had been with other providers before but never got any results but as soon as my website went live I started getting lots of phone calls and email contact forms from new customers.Almost 3 years down, I am happy to recommend Adaptify Digital to anyone who is looking for a good digital marketing company. Thanks you for educating me about SEo and social media. I am happy with the business you have brought to me over the years.

Lyna Nguyen

03:20 29 Aug 18

Adaptify was referred to me by a friend who also had a fantastic experience and I am really glad I went ahead with them.It was an exciting journey to see it all come together I must say. I engaged them to build an ecommerce website with Myob integration and POS. It was a long and a complex process as I had to move away from my previous website that was quite old and had a lot of custom elements in it and was built on a different platform. Jennifer was really helpful, she helped me organise my products & other information and guided me throughout the process.I also used their copywriting and content production service (product photos and videos). I was going to do it myself but these guys had so many different ideas for how can I showcase my product & brand better so I decided to have it done by them and it was a good choice. My time was better spent organising my stock getting ready for the new website launch.I think the highlight was that Adaptify team could guide me and be proactive about the best ways to do things as opposed to waiting for me to tell them what to do which is an experience I had with another company before. This is really really valuable to have someone experienced guide you.I just came back from the holiday and am now ready to get started with marketing with them.

Gabriel

00:19 06 Aug 18

Passionate people giving it their all when it comes to creative digital strategies, thoughtful processes specific to the client, and their particular business and industry. Highly recommend for all your digital marketing needs, website developments, designs and social strategy!

Peter Warren-Smith

05:49 03 Aug 18

Lily Alice

03:44 09 May 18

Adam took my struggling website and with hard work, great knowledge and experience has helped turn it into an income avenue for my business. Always professional, he kept my husband and I informed throughout the entire process. I can’t thank him and his team enough. For a great looking, fully optimised website, give Adam a call.

Kimmi Coops

22:09 07 May 18

John Warne

15:31 19 Apr 18

What a team of professionals! Great people and their strategic approach to SEO and CRO has really driven my business. They have taken my website and given me engagement. The team are great to deal with, I can’t recommend them highly enough.

Robert Charbine

04:28 04 Apr 18

I am happy with the service especially from Varun. I had my new website launched in Jan18. I am now already on page 1 in my region. Thanks Varun for your great support.

Adaptify

04:09 07 Mar 18

gabatwa

01:12 01 Feb 18

Excellent website design, SEO results and social media marketing for my business. Couldn't be happier with the amazing results.

Carter Grange

01:19 30 Jan 18

Carter Grange have been dealing with Belong Digital for just over six months now and they have helped us dramatically improve our business image and brand. We are currently in the process of redesigning our website and cannot wait to see the final product. Everything we ask, is quickly actioned and in a very professional manner. We look forward to continuing with BD & seeing Carter Grange grow more and more.

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