2023 Madness & Marketing Terms Explained

There is a minefield of marketing jargon out there. And disseminating the “need to know” from the “buzzwords” can be tricky. Here is a guide to the integral marketing terms that you need to know about.

5 minutes required reading time
By Kate Bartels  /Digital Content Specialist

The digital marketing world is one that is growing and changing almost daily.

As Marketing specialists we have to keep learning, updating our knowledge constantly, making sure we are at the top of our digital game and putting the best foot front and centre for clients.

The lingo surrounding marketing is forever changing, and even those in the industry need to rush and scramble to keep up sometimes, so it can be hard for the average business owner to stay up to date and current.

This challenge is when it can become tough for business owners to stay on top of their own marketing. When you get the hang of one thing, it can be updated and completely different before you can say ‘blogs’.

There are, however, some terms that seem to be hanging around, like a bad smell.

Luckily for you, Adaptify are pro’s when it comes to staying current and around industry trends. And remember, when this all seems too much and the going gets tough, we’re here to implement effective solutions for your business.

To help you wrap your head around the basics of digital marketing, let’s jump in and unpack some of the most common marketing terms, working our way through the alphabet.

Marketing Terms explained:

A/B Testing

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First off the rank, this term has to do with testing two variations of one thing to see which one is going to get the best results. Things like sales emails with separate headlines, different colours or different styles of writing can be A/B tested, making sure you always get the best outcome.

B2B and B2C

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First off the rank, this term has to do with testing two variations of one thing to see which one is going to get the best results. Things like sales emails with separate headlines, different colours or different styles of writing can be A/B tested, making sure you always get the best outcome.


Lady with a macbook

Contrary to what some people may think, blogs are one of the best ways to boost your visibility and share your knowledge online. The best thing about blogs is that it can allow your brand to break out from a structured tone and bring some personality to your business. Putting a face to the name can be a sure fire way to gain traction.

Bounce Rate


Bounce rate is a great tool for marketers and it refers to the number of people who visit your site and then leave before clicking on any other page. A low bounce rate is ideal, so measuring this gives marketing experts an opportunity to change up the strategy if something isn’t working like it should.

Buyer Personas

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Getting to the crux of who your buyers are is so important. Otherwise, you could just be shooting in the dark, and what’s the point in that? We’re not just talking about having a brief idea of who your customer might be but rather getting right inside their minds, so you can sell to them

Call to Action (C2A)

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This is basically as the name suggests– a call for your website visitors to take action. A good content writer will make sure your call to actions reflect what you want to achieve through your marketing plan, and they won’t be sleazy car salesman callouts.


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Your content is everything that contains words. Sounds basic, but its anything but. Content is one of the most important parks o any marketing campaign. Think about it, what’s the point in having a great website or an awesome logo if the content that goes with it is boring? A good content specialist will understand your customer and your brand and speak to them through your website, blogs and other mediums.

Content Management System (CMS)

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CMS is a web application that makes it easier for your average joe, or anyone without an eye for design to work behind the scenes of a website. Being able to create, edit and manage factors of the website means it can be done easier, faster and helps marketing specialists to gather performance reports.

Conversion Rate Optimisation (CRO)


This is the big one, and it’s the result that stands out for business owners. Basically, CRO is how we go about improving your current website. Using tricks of the trade, marketing specialists will implement strategies that turn visitors to your website into customers. There are a ton of ways that you can go about CRO, but the result is always the same– more customers and more $.

Inbound Marketing

Orange Magnet

Marketing strategies that draw customers in, rather than having to go out and grab every single lead or get attention from every possible customer. Inbound marketing is all about attracting the attention of the customers by making your brand easy to find, appealing and providing useful content that is going to make customers want to click through (hey, kind of like this article). The added step of turning customers into promoters of your customers into brand advocates!

Landing Page

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A gateway to your website. Landing pages have forms such as enquiry or contact forms that help with lead generation and in turn, gaining customers. A landing page might also have a downloadable bit of information, business offer or something similar that will capture the attention of whoever lands there. Landing pages are reached through search engines and are what helps separate website visitors and real leads.

Pay Per Click (PPC)

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Pay Per Click has to do with advertising on Google, or Google AdWords as it’s referred to in the marketing world. For some business in very competitive industries, you’ll need to implement a PPC campaign to get the most from your marketing and insure that you aren’t lost in the deep dark realm of the internet.  PPC actually means the amount of money spent to get your ad clicked on.

Search Engine Optimisation (SEO)

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We could write an entire essay on SEO, but to chip off the tip of the iceberg, this is the practice of boosting where your page ranks on a search engine. Through the use of carefully researched and selected keywords, we can weave them through website copy and blogs to help get your website to the top. There is much more to I such as tags, site structure and design, site visitors…. The list goes on.

Social Media Management

Social Media Notifications

You may know how to upload your brunch on Instagram, but managing a social media campaign from a business perspective requires a really refined set of skills. Every business can benefit from social media management in some way, and each has its pros and cons for every type of business.

Coming to terms with Marketing? Call us today

At Adaptify we can make sense of it. Discuss your marketing goals with a FREE consultation. Talk to us today on 1300 423 566 today.

Ready to Adapt?

Are you looking to assess your marketing strategy? Get in touch for a FREE no-obligation strategy session. We will look at your business position and provide insight into potential marketing solutions. Contact us today.
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