Finding the right Social Media avenue can be difficult, as the way your customers interact with you is entirely different to how they interact online. This article is a guide to discover which social media platform is best suited towards your business.
5 minutes required reading time
By Kate Bartels – Digital Content Strategist.
In the digital market, making sure that your business stands out among the crowd can be a tough task. It’s simply not enough anymore to have an amazing brand with great products or services, you need to be taking advantage of every possible medium available to attract more quality customers and keep your brand in the forefront of consumer’s minds.
For us at Adaptify and for you as a business owner, we’re lucky to be living in an age where we have social media platforms available to us. Instagram, Facebook and LinkedIn all have different advantages that can help you achieve your business goals and your marketing objectives.
Although they’re all social media platforms, they are significantly different in what they can deliver, and we can’t think of any business who can’t benefit from social media management in one form or another.
We can work with you to determine what each marketing campaign is trying to achieve depending on what stage of life your business is at.
Yes– a lot of businesses relatively have the same end goal: to attract clients and make a profit. You want to take over the world.
But before we get too ahead of ourselves, it’s important to note the steps that you need to take before you achieve world domination. Are you starting out and need to establish brand awareness? Do you need to build trust and interact with your audience? Are you well known and are looking for the next step?
Having your brand stand out amongst the rest can be challenging, we are full to the brim with knowledge and creativity to get your brand noticed.
Let’s take a look at the big three social media platforms, their best features and how they can benefit even the most abstract of businesses.
Instagram for interaction and visual content
Let’s get the nitty gritty out of the way before we spring into the crux of what Instagram can do for your business. We can use Instagram to get a cheaper conversion than that of Facebook, which means that we can reach more people.
Instagram is one of the most influential social media channels that we have today. From posts to stories and now Instagram TV, (IGTV) there’s so many ways to engage with your consumers. Even the new questions feature– where you can ask your followers a question and vice versa– shows us that the platform is developing every day, becoming more and more engaging.
Of course, the world of Insta isn’t for everyone, but it can be affective for more brands than you think.
Features of the app like stories give brands the opportunity to connect on an even more personal level, if that is even possible! Stories also allow consumers to engage with a brand, as a current trend for users is to mention or tag the brand in their own Instagram story.
Storytelling is another reason why stories and IGTV are so useful. People love a good story, it’s a part of who we are. This feature is literally handing you the option of sharing your brand on a personal level, not just through a shiny flat lay or technical landing page. It’s a great way to build an emotional connection with your audience.
As it currently stands, Instagram has the highest average engagement rate of all the leading social media channels, scoring better than Facebook and Twitter. Also, consumers are more open to branded content and this is because consumers love visual content.
Having people comment, like and share your content is a great starting point to gain interaction and brand trust, it’s easy to connect with them!
Facebook for engagement
Picture this— you’re a small business owner with a passion for your brand, digital marketing is not your forte. How do you lift your business off the ground and make sure all your blood sweat and tears don’t get lost in the tons and tons of pages of Facebook content?
Marketing to an audience on Facebook can be tough if you don’t know a few key pointers: how to stand out, what it is your audience wants and how to target them properly.
Consumers can get frustrated with their news feeds were full of sponsored content, so your ads need to be well thought out, interactive, creative posts that people can’t help but stop and take notice of.
Remember, it’s not so much about hitting the most people as it is the right people.
LinkedIn for sharing your knowledge
LinkedIn can be useful for businesses that have a lot of insider knowledge and industry information to share. By building up a network of like-minded people, key players, emerging leaders and young guns trying to learn something new, you put your business in a position to become a thought leader.
Although still a social media platform, LinkedIn is business orientated and focusses on building professional connections rather than social ones.
By posting blogs on relevant topics to your industry, it gives your business a chance to speak on topics and gives you the right platform to give a polished and educated view and position you as an industry leader and knowledgeable in your field.
This can mean that other businesses want to hold you in high regard, and customers will be more drawn to you. There’s no better selling point than a company who doesn’t just talk the talk, they walk the walk.
Or– We can work closely with your LinkedIn profile to target people through InMail, getting you leads and literally delivering you packaged customers.
In saying this, if you have multiple products or marketing goals that mean we can promote you across more than one platform, we will. At the same time, we can use different platforms to push different objectives and attract audiences in both a B2B and a B2C capacity.
Adaptify loves social media
To learn more about our strategy when it comes to social media, get in touch with us today for a FREE no obligations consult.