Adwords Pay Per Click Management

We keep the click costs down and click-throughs up.

The day is too short to monitor PPC campaigns while chasing new leads and marketing opportunities. Outsource your PPC campaign management to Adaptify.

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Your Preferred PPC Agency

See why more people are turning to Adaptify for PPC management

At Adaptify, our primary objective with PPC campaigns is to promote brand awareness, boost high-quality conversion-friendly site traffic and foster bottom line conversions by progressively increasing the ad quality scores over time.

Relevant site traffic can be increased by restructuring your PPC campaigns by removing irrelevant and generic keywords. For brand awareness purposes, however, we can create a display remarking campaign.

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About our PPC Campaign Management Services

Adaptify offers analytical support for all PPC campaigns to help you optimise your ad spend.


 The keywords and the underlying messages need to be more specific for you to see results. We focus on geo-targets by including suburbs and city names to form longtail keywords and segment our intended audience accordingly. We then run ads during specific times of the day that will have the potential to maximise visibility and click-through rates.

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Mobile Ads for PPC Campaigns

Approximately 15% of the total search traffic is via mobile devices.

To target this mobile audience, we can create mobile ads with ‘click to call from ads’ extensions. Visitors can directly call by clicking on a special phone number that will be displayed on the ads targeting mobile devices.

Ad Copy

Ad Copy done right is Ad copy we write.

Our copywriting team can create variations of ad copy that are specifically tailored to be user-friendly and engaging. Our ultimate goal is to increase the quality score of the ad and optimise the click-through rate.


Keyword insertion is an advanced feature that provides more relevant ads to the user. This technique will insert individual personalised keywords into the same ad text so that a user sees a distinct ad for their keyword search.

Conversion Tracking

Reliable. Viable. Metrics.

As a PPC digital marketing agency, Adaptify will implement conversion tracking metrics which will measure the progress of your PPC campaigns.

Website Call Conversion

Track every conversion with call conversions.

Website call conversions dynamically insert a Google forwarding number on your website that measures the calls made by potential customers. Whether they click on the number or dial it directly from their phone, you can attribute the call conversion and the conversion value back to the keyword and the ad that led to the customer conversion.

Looking for a digital marketing solution? Let's chat.​

Killer branding and design can be the difference between attracting great customers and getting lost in the crowd. Through the use of photography, video and custom design, we can help give your brand a voice and a face in a fiercely competitive market.