Every time a customer types a product name in the search bar, Google looks up its Merchant Centre database to find the products that match the search. This is why it is important to have your feed optimised always. We put in a lot of effort in data feed optimisation as it helps in increasing the visibility of your product on Google Shopping. We pay special attention to titles and categorisation of products to make them appear on relevant searches.
Every business has customers who already know about it. With our expertise and experience in the audience targeting field, we implement product-level targeting strategies that attract customers that are more likely to make a purchase. With the customer data you have available, we aim at creating hyper-targeted audience segments for your Google Shopping ads.
Once we have implemented the Google Shopping ad campaign on your behalf, our next step is to begin tracking and reporting. Along with the regular reporting, we pay attention to conversion tracking and attribution modelling. Our aim is to keep our client’s well-informed regarding all the data, so you can find all the facts and figures in our reports.