Content Marketing & Blog Strategy

The Blog is one of the most powerful tools at your disposal.

From establishing Brand authority to empowering SEO and media sharing, Blogs written with content strategy in mind are a powerhouse for your business.

Coffex Blog display

Blog Marketing and Effective Blog Strategy

Content Creation for your Convenience

One of the best ways to add value to a website is to launch a blog module with a steady and consistent stream of news articles over a specified period of time, i.e. once a week/fortnight/month—whatever suits your business goals.

Collaboration with Adaptify

From content creation to syndication and promotion.

Collaborate with Adaptify today to develop a blog marketing schedule. If you do not have content to use you can always avail the professional writing services of our copywriting team. We can organise a scoping meeting and determine what you need to get the job done correctly.

 

The copywriters can either produce brand new content or can liaise with you to re-draft media releases, case studies, white papers and other informative articles.We can also handle content promotion and syndication placing you in the forefront of your consumers.

website Design

The Blog Strategy Process

Here's a quick summary of how we work.

Consultation

We sit down with you to establish your business goals and the digital strategies that you want to emphasise.

Research and Discovery

Our copywriting team reviews existing content and/or brainstorms a list of topic ideas. They analyse how these ideal will benefit the main website.

Content Calendar Plan

The copywriters develop a detailed schedule that outlines the list of blog topics, schedule times, and other details.

Seek Approvals

Our team seeks approval to proceed, so you are aware of what exactly we are doing and how we are doing it for you.

Implement Blog Strategy

Adaptify designs and implements the content marketing blog strategy as well as monitors its performance.

Content Writing that Leaves a Lasting Impression

Great writing means telling a story, informing your audience and helping them connect with your brand. No matter what it is you sell and who it is you want to sell to, we know just how to get through. Contact our team today for your FREE consultation.