Every single day, Google Maps users contribute 20 million pieces of information to the service. There are millions upon millions of people using Google Maps every day, so it’s important to know how to optimize Google Maps for SEO purposes.
Yet to many people the idea of optimizing their Google Maps listing seems alien. How can you optimize a mapping program? Like with other SEO questions, this is not as simple as it may first appear: there are a hosts of different solutions that can help you.
In this guide, we’ll take a look at some of the best ways to make Google Maps help our business grow. Put these solutions into play and your business’ online profile will grow.
Ready to learn more and start improving your local SEO? Then keep reading!
1. Adding Your Business to Google Maps
2. Claiming Your Listing
Add Colour to Your ListingNow that you’ve got your listing, it’s time to add more information to it so that people can learn more about your business in advance. You should add a link to your website, photos of your business and products, and a phone number. When you’re adding information, such as a summary of what your business does, do keyword research and add keywords to your listing naturally. Don’t stuff it with keywords or you could get penalized by Google. When you add photos, optimize them, too. Ensure that they have accurate and descriptive file names such as “[business name] storefront” rather than a string of letters and numbers or overly generic filenames like “storefront”. Letting people know more about your business is crucial for Google My Business optimisation and can also tempt more people into your store or to your website. All in all, it’s a fantastic thing to do for your business.
3. Cover All Bases
4. Encourage Customers to Review Your Business
5. Keep the Content Coming
Did you know that you can publish posts on to your Google Maps listing? Adding posts to the listing not only gives your prospective customers more information about what’s going on with your business, but it also gives you more opportunities to employ keyword research and other SEO techniques.
The sky’s the limit as far as these posts are concerned: advertise offers, events, and sales, and make sure that you get eyes on them.
In addition to these advantages, Google likes to see businesses keeping their listings updated and can rank you higher on Google Maps as a result.