Now that you’ve got a listing or found an existing one, you’re going to need to claim ownership. When you claim ownership, you’ll be able to edit details about your business and add a lot more colour to your listing. To claim your listing, you’ll need to go to Google My Business
and add the necessary information. This doesn’t only help your Google Maps optimisation either: claiming your business also lets you edit the information that appears alongside search results when people search for your business.
Add Colour to Your Listing
Now that you’ve got your listing, it’s time to add more information to it so that people can learn more about your business in advance. You should add a link to your website, photos of your business and products, and a phone number. When you’re adding information, such as a summary of what your business does, do keyword research
and add keywords to your listing naturally. Don’t stuff it with keywords or you could get penalized by Google. When you add photos, optimize them, too. Ensure that they have accurate and descriptive file names such as “[business name] storefront” rather than a string of letters and numbers or overly generic filenames like “storefront”. Letting people know more about your business is crucial for Google My Business optimisation and can also tempt more people into your store or to your website. All in all, it’s a fantastic thing to do for your business.