Landing Page Optimisation
Simplify your buyer's journey
A smart landing page has singular intent. With every design, content and call to action element, bring that buyer closer towards a decision. That is an effective landing page.
Landing Page Optimisation to Improve Website Traffic
Online marketing is a fluid process that must be managed continuously
Innovations in mobile-friendly web design, content marketing strategies, other digital solutions and many other variables can influence how a website performs over a while. What worked last week may require some minor tweaking to improve website traffic.
Fortunately, you can leave these specific landing page optimisation solutions to a digital agency like Adaptify. We follow a rigorous methodology and other evidence-based approaches to tweak existing websites so that you enjoy the benefits of a versatile online presence that is geared to convert. We also offer services like mobile landing page optimisation and PPC landing page optimisation.
Aim for Ambitious Conversion Rates
You know what you sell. Refine how they come to buy it.
Ideally, you want your landing page optimisation to set you up for conversion rates of up to 20%. In other words: 20% of the people visiting your landing pages should be completing online forms, signing up for value-add services—whatever it is you are actively promoting.
Content at a glance
There is a straightforward way to simulate the user experience, which is useful for online marketers testing their landing pages for flaws. Have you heard of the blink test? This is where you glance at a landing page for 10-15 seconds and then try to recall the core visual elements. If you manage to memorise the message and the offer, then the chances are that the landing page optimisation is hitting a sweet spot. Alternatively, if you struggle to visualise the benefits of the page, then you will need to make adjustments.
Reviewing your own Landing pages?
Clean up your landing pages and improve website traffic with these simple guidelines.
Review your Calls-To-Action
Is the opening headline direct, easy to understand and does it offer a solution to a business problem? This is crucial. Keep it short, exciting and practical.
What's the Offer?
Ensure you succinctly explain what the call-to-actions are for.