Landing Page Optimisation
Simplify your buyer's journey
A smart landing page has singular intent. With every design, content and call to action element, bring that buyer closer towards a decision. That is an effective landing page.
Landing Page Optimisation to Improve Website Traffic
Online marketing is a fluid process that must be managed continuously
Aim for Ambitious Conversion Rates
You know what you sell. Refine how they come to buy it.
Ideally, you want your landing page optimisation to set you up for conversion rates of up to 20%. In other words: 20% of the people visiting your landing pages should be completing online forms, signing up for value-add services—whatever it is you are actively promoting.
Content at a glance
There is a straightforward way to simulate the user experience, which is useful for online marketers testing their landing pages for flaws. Have you heard of the blink test? This is where you glance at a landing page for 10-15 seconds and then try to recall the core visual elements. If you manage to memorise the message and the offer, then the chances are that the landing page optimisation is hitting a sweet spot. Alternatively, if you struggle to visualise the benefits of the page, then you will need to make adjustments.
Reviewing your own Landing pages?
Clean up your landing pages and improve website traffic with these simple guidelines.
Review your Calls-To-Action
Is the opening headline direct, easy to understand and does it offer a solution to a business problem? This is crucial. Keep it short, exciting and practical.
What's the Offer?
Ensure you succinctly explain what the call-to-actions are for.
Why should we care?
Bite-sized Chunks for Better Readability
Attract and Convert
We know what landing pages require to be affective and engaging. Help your audience find the information they need and achieve specific goals. Contact our team at Adaptify for your FREE no-obligation consultation.