Similar to regular SEO, local SEO marketing includes the design and implementation of strategies that improve the visibility of your business on Google as well as other search engines to ensure people near your business can find you. It is the ideal way to make your business popular amongst people in your neighbourhood.
As the name suggests, local SEO refers to the process of optimising your brand’s online presence to attract more leads from relevant searches that are specific to a location. That location, for example, could be a state, a suburb, a region or even a street. When was the last time you ordered takeaway food for dinner? If you considered your restaurant options via a Google search, what string of words did you use? In this scenario, your average user is mostly focused on the type of food that they are interested in consuming and how far away it is to pick up.
So, it makes sense that most people would be interested in finding the nearest coffee shop, bakery or pizzeria by referencing a local landmark or area. Local SEO specialists understand user behaviours and use this information to maximise website visibility and potential for increased and relevant site traffic. After all, it is one thing to attract new users to your website but if they are not local clientele, if that is an important part of converting your leads, then you need to change your approach with the assistance of a local SEO firm such as Adaptify. We are one of Australia’s top local SEO companies. The results speak for themselves, get in touch with us today to learn more about how we can grow your business.