Inbound, outbound, content … why are there so many different types of marketing? In this blog, we’ll discuss what inbound marketing is and why your business should be capitalising on one of the most important strategies to date.
5 minute require reading time
By Luke Sharkey / Growth Marketing Manager
It’s been nearly two decades now since the options of digital marketing became the mainstream marketing options for businesses around the globe: SEO, PPC, social media marketing, content marketing, and much more. All these digital marketing options have a common goal but different strategies and help companies to achieve better ROI in different ways.
While all of these options complement each other, it is important to align them most strategically and powerfully to get the best benefits out of them. This is where inbound marketing becomes the most powerful choice for marketing, regardless of offline or online marketing.
Inbound marketing is superior to other marketing options with the way it works – it considers that the customer is always right.
Are you confused? A detailed discussion about what inbound marketing is, its working mechanism, how it fits customer requirements, and more can help you understand why it is crucial in connecting you with your potential customers.
What Is Inbound Marketing?
If you don’t know inbound marketing, it’s high time to learn what is it, and how it’s important in today’s marketing requirements.
As the name suggests, it’s a movement of customers inbound or directing towards businesses. Moreover, it’s a way to attract people, engage them, make them customers, and delight them to grow the business. If you want to be a business with the inbound marketing strategy, your focus should be to build trust with your customers.
The philosophy of inbound marketing is simple: help people with accurate information and solutions for what they are searching, go along with them in their journey, make them your customers, and nurture them for long-term ROI. Note that inbound marketing and activities are more human and customer-centred.
Inbound marketing centres on the fact that buyers have all the power to choose what they want. It respects the thoughts and emotions of customers in the best way and impresses them with high-value experience by offering unified solutions.
In a real sense, inbound marketing is a better way to market, sell, and serve your customers. Note that as an inbound marketer, you should be focusing on empowering the customers by helping them at every stage they are connecting with you for assistance.
Now, let’s see different stages of inbound marketing that take your potential customers to your business and converting them as your brand promoters.
Different Stages Of Inbound Marketing
Attract Your Customers
Delight The Customers
Be it your customers or just the audience, a great tip, insight, or service is a symbol of positive customer experience and an important part of the customer journey. You can’t assume that you have offered a great service experience to your customers, but it should come from them.
How’s that possible? You can ask the customers to provide feedback or share their experience. The feedback and the review score help you to identify where you’re standing in terms of customer expectations and what lacks your service standards. It helps you to resolve the issues with your products, solutions, and service standards.
You can also understand their preferences through your interactions with them and nurture for a long-term customer journey. Today, businesses prefer a long-term relationship with their customers. They know very well that acquiring every new customer is not only costly, but it is time-consuming and requires extensive efforts. Creating loyal customers by “delighting” them is the difference inbound marketing provides to your business.
Engaging and delighting customers positively is the biggest part in achieving customer loyalty. Through your interactions with customers and their preferences, you get several insights that help you to offer tailored service experience to their needs.
At every level of interaction, you should have the strategy of considering that the customer is always right. Your loyal customers also help you to significantly increase the inbound marketing ROI – a major parameter that decides the success of your campaign.
Benefits Of Inbound Marketing
Tips And Tricks To Nurture Existing Customers
Conclusion: It’s A Smarter Choice
Don’t think that inbound marketing only connects you with your potential customers. It improves your service standards, establishes customer centricity, helps you to diversify your services and products based on customer priorities, focuses on innovation, and much more.
Inbound marketing makes your business smarter, empowered, modern, and highly competitive. It keeps you focused on achieving what you want, be it sales or business growth, with greater control and excellent visibility. This means your business has a high probability of growing as an industry leader.
Inbound marketing is something you can’t avoid, and it’s the most important step in growing as a customer-focused, trusted, and responsive to the needs of the customers. It’s a comprehensive solution for most of your business challenges.
Do you have any specific questions for Adaptify – about inbound marketing or would you wish to share your thoughts on inbound marketing with us? Use our comment section below or call 1300 423 566 to let us know your questions and thoughts about inbound marketing.