Here are some of the top reasons why users generally default to a voice search:
– It is quicker than going on a website or using an app
– Handsfree and safer way to run a search query while driving
– It is more fun than other search methods
– It is a more accurate way to search
– It is easier than typing on a mobile device
In a world where time really is money, it appears that users will generally opt for the quicker, smarter option and that must be front-of-mind when coordinating mobile SEO marketing. Market research has shown that about 56% of all voice searches are made on a smartphone for instance. It is fair to say that that statistic will likely increase in the years to come. In this scenario, it is best practice for any business to be considerate of ways to improve the voice search experience where possible.
Voice search keywords, as a result, tend to be longtail which makes sense when you think about it, this mode of communication is usually conversational. This a major point-of-difference to regular on-page SEO copy which hones in on specific one-, two-, three-word strings. In terms of understanding the nuances of this aspect of mobile SEO, we’re only scratching the surface.
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