11 Actionable Online Marketing Tips for Tradies
Build an easy-to-use responsive website
A website is the foundation of a well-integrated online presence. It is crucial for building credibility, reaching potential clients, and informing customers about services. You can also add testimonials and case studies to demonstrate your value to potential customers. With more people turning to their phones for searching products and services, it is crucial to build a responsive website.
A responsive website gives website visitors a consistent experience irrespective of the devices used. By automatically scaling content and other elements to adapt to the size of the screen it is being viewed on, responsive websites are more comfortable to navigate.
Building an easy-to-use responsive website can help tradies like plumbers, builders, and painters to:
– Offer improved user experience and boost search engine rankings
– Have a website that loads faster and reduces the chances of visitors going away
– Build a future-proof online presence as responsive design can adapt to any device that may launch in the market tomorrow
Create Google Ads for targeted locations
Google AdWords help building designers and roofers to have a steady stream of business. With this paid advertising option, a trades business can easily show up in top positions of search results. And, the best part is that you can target a particular city or town or even multiple suburbs for your services.
Improve local SEO
SEO means Search Engine Optimisation. Improving local SEO is crucial for gaining visibility in local areas where you operate. It can help you to rank for relevant local searches that lead to increased foot traffic and more customers.
Talk to your customers via Facebook Messenger chat
Add testimonials from customers
Register with local business directories
Facebook marketing with ads
Did you know there are 15 million Australians now active on Facebook? Facebook ads allow trades businesses with an active Facebook account to reach customers based on their interests, behavior, demographics, and location. Successful tradies, including business inspectors or roofers, use Facebook ads to educate customers, run contests and offer on-site inspections.
Visit the Ad Center from your Facebook page, click ‘Çreate Ad’, and choose a goal for the ad campaign.
The best part about Facebook ads is that you can create an ad with a specific goal in mind. A Facebook ad campaign allows a business to:
Prioritise call ads
This is what a call ad looks like. It appears only on devices that can make phone calls.
Many businesses consider running a call ad campaign because it:
Branding and vehicle signage
Get 5-star reviews on Google My Business (GMB)
When a customer leaves a negative review, instead of ignoring, accept your fault. Reassure them that you could look into the matter. That shows that when people are dissatisfied with your service, you go out of the way to fix the issues.
Create authentic ad copies
This ad copy grabs the attention with a special offer of 40% off on remedial repair work and personalises it for customers looking for roof repairs in Adelaide.
Here are some of the best ways to come up with authentic ad copies:
That is pretty much everything you need to know to nail online marketing for tradies. If you don’t already have a website, start by creating one. Once your responsive website is ready, go for building a presence across local directories and getting reviews from existing customers. Now you can start running Google ads or Facebook ads. Use social media to attract, build and engage with your audience. Local SEO helps you gain visibility in the local areas when people search for services near them.
However, things can get a little technical at times. And, that’s why we are here to help. We have helped hundreds of Australian tradies market their services online. Call us today on 1300 423 566 to discuss your online marketing requirements.