PPC Marketing & Management Agency Melbourne | PPC Advertising Services

Adwords Pay Per Click Management

We keep the click costs down and click-throughs up

The day is too short to monitor PPC campaigns while chasing new leads and marketing opportunities. Outsource you campaign management to Adaptify.

PPC Marketing In Melbourne

Grabbing the top spot for the right search results may sound difficult, but it is attainable with the help of people who know what they are doing.

Our exceptional Google Ads and PPC managements services have meant businesses Australia-wide, from Melbourne to Brisbane, have been able to find instant results. Position your business correctly with an agency that understands pay-per-click like no one else.

With PPC advertising, you only pay for the clicks that you are after, specifically from potential customers who are looking for a business like yours. Since 90% of all search activity comes from Google, it is critical that your business is listed and visible to achieve success. Adaptify’s Google Ads and PPC services will guide high quality traffic to your website and significantly increase your revenue.

We know that running a business is time consuming, and the day is too short for you to monitor your campaign yourself. Speak to our team for your PPC management requirements and we will chase new leads and marketing opportunities for you.

Why We Are The Preferred PPC Company Of Melbourne Businesses

If you are wondering why you should trust Adaptify with your search engine marketing, the short answer is because we are a marketing agency with a wealth of knowledge and experience that allows us to offer our clients the very best PPC management services available.

At Adaptify, our primary objective with PPC campaigns is to promote brand awareness, boost high-quality conversion-friendly site traffic, and foster bottom line conversions by progressively increasing the ad quality scores over time.

Having said that, this endeavour is a case of quality over quantity. Specifically, you will want leads that convert to sales rather than leads that ultimately go nowhere. All of Adaptify’s campaigns are customised to suit each of our client’s individual needs in order for them to attract visitors that actually want your particular products or services. We also provide services in AdelaideBrisbaneGold CoastPerthSydney. We use Google Ads to make a strategy that targets visitors based on the keywords that are likely to use, their location and demographic.

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Increase Your Revenue With PPC Advertising

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Do you want an ad campaign that converts leads into customers? We are an impressive PPC management agency that will create a successful campaign that targets ready to buy customers; maximising ROI, leads and opportunities. Our affordable PPC management services utilise our research and data analysis to beat your competitors and conquer the market.

Our PPC management services include Google Adwords, Google shopping management, and retargeting marketing.

Adaptify can meet, and even exceed your business requirements. Over the years, our PPC management experts have proven time and time again that they know how to utilise Google AdWords to grow revenue for all of our clients and maintain that growth. Our PPC marketing specialists will help you achieve the best possible return on your marketing expenditure.

Ad Copy

The keywords and the underlying message of the content need to be specific for your business to see results. Adaptify focus on geo-targets by including the names of suburbs and cities to form long tail keywords and segment the intended audience. We then run ads during specific times of the day that will have the potential to maximise visibility and click-through rates.

The ultimate goal of our pay-per-click advertising company is to increase the quality score of your ad and optimise the click-through rate. Our content team can create different types of optimised ad copy for titles, display ads, descriptions, and specialised landing pages that are specifically tailored to be user-friendly and engaging.

This content writing service includes keyword insertion that makes your ads more relevant to the user. This technique will insert individual personalised keywords into the same ad text so that a user sees a distinct ad for their keyword search. 

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On that note, relevant site traffic can also be increased by restructuring your PPC campaigns by removing irrelevant and generic keywords and replacing them to relevant keywords.

Mobile Ads

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Mobile searches are a major part of any marketing campaign. In fact, approximately 15% of the total search traffic is via mobile devices. It is imperative that your business reaches your target market. If you are not currently doing mobile advertising, your competitors might reach your potential customers first.  

Mobile PPC ads will put your business in front of your potential customers who are on the move, trying to find information, and are likely to make a purchase.  

Our PPC advertising agency has a team of dedicated experts who can set up and optimise mobile ad campaigns for clients in any industry. 

To target this mobile audience, we can create mobile ads with “call-only ad” extensions. Visitors can directly call by clicking on a special phone number that will be displayed on the ads targeting mobile devices.

Conversion Tracking And Monitoring

Adaptify will implement conversion tracking metrics that will measure the progress of your PPC campaigns. After launching your ads, we will track conversion rate and analyse traffic. We will then present reports with our findings that show which facets of your campaign that audiences respond to most, and determine what areas need improvement.

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Website Call Conversion

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Website call conversions tactfully insert a Google forwarding number on your website that measures the calls you receive from potential customers. Whether they click on the number or dial it directly from their phone, you can attribute the call conversion and the conversion value back to the keyword and the ad that led to the customer conversion.

PPC FAQs

Pay-per-click (PPC) marketing is a great way to drive paid traffic to your website. To master the art of PPC marketing, you’ll need to know exactly how to make the most out of your ads. At Adaptify, we provide professional PPC services across Australia.

We want to help you understand how PPC marketing can help your business grow. Therefore, we’ve answered 12 of our most frequently asked questions to help you get started. For more information, get in touch with our team on 1300 423 566.

PPC marketing involved using ads to attract traffic to your businesses’ website or a particular webpage. For PPC to work, you will usually bid within an advertising platform for the keywords that represent your business’ products or services. With this information, the advertising platform will try to match you with a relevant audience who are searching for these chosen keywords. Your potential customer will be shown your ad as well as the search query results.

However, you will only be charged for PPC when the person clicks on one of the ads and visits your website. It’s an easier option when attempting to get more people to your website and allows your potential customer to find you and your specific product/service.
While the two are often placed side by side, there is a slight difference between them. SEM is search engine marketing and consists of all marketing that can be matched to a search engine such as Google, Bing, Yahoo, and more. SEM involves Google Shopping ads, ads in Google Maps, the Google Display Network, and YouTube. There are also different ways you can pay for ads in SEM such as cost per 1000 impressions (CPM), cost per view (CPV) or even cost per conversion.

In contrast, PPC means pay-per-click and is the traditional method for search ad campaigns – jumping into an auction for your selected keywords and then paying for click a when someone views your ad.

Where your ads appear depends on the search engine you’re choosing to bid within.

Google Ads will allow you to present your PPC on Google search results and their partner sites.

Bing Ads will allow you to show your PPC ads on the Bing search engine, Yahoo, and MSN sites or any other websites owned by Yahoo and Microsoft.

Choose the one that’s right for you or allow our team at Adaptify to help you figure it out. Contact us today for more information.

Although the total number of people who click on your ads will vary, we guarantee that PPC ads are definitely interacted with and can help your company grow.

The total click-through rates on Google are 600x higher than the click-through rate for ads on a typical Facebook page. Similarly, last year’s statistics showed that 64.6% of customers click on Google Ads while they are shopping online – making PPC an effortless way to get more people to your website.
To understand who will see your PPC ads, we must first distinguish the difference between search advertising and display advertising.

While both are elements in PPC, they have slight differences that change the way people will view your ads.

Search advertising PPC ads will be shown to those who are searching for your particular keywords using a search engine. These ads are usually what you see above the organic results on a search engine results page.

Display advertising refers to the ads which are presented on countless websites, blogs, and landing pages that are connected to ad publishing programs such as Google AdSense.

Therefore, the people who will be able to see your ads is dependent on the PPC ad option you choose when creating your campaign.
With PPC, you can choose who will see your ads based on a range of metrics.

For example, you can target audiences based on their geographical location, the keywords you use, certain demographics, and overall topics.

When it comes to targeting a specific audience, PPC ads are a superior marketing tool as you can fully control who will see your ads and where.
The cost of PPC ads is fully dependent on your campaign. With PPC marketing, you’re able to choose your budget, ad platforms, and your bid for each keyword. Therefore, the price of PPC rests on the bid and quality score of an ad.

The price of your bid may also depend on the industry you’re in. Some industries are more competitive and therefore, bids for keywords may be higher and could cost you $50 or more for just one click. However, generally, you will receive a good amount of traffic for a bid of less than $1 per click.
Quality score – A score out of 1-10 you receive in relation to the quality of your ads. Quality score includes click-through rate, ad relevancy, and the landing page. It influences the ad rankings as well as the cost per click of the ad.

Impression share – The number of impressions you’ve received divided by the estimated number of impressions you were eligible to receive. An impression share will show you how your ad is performing against other ads that may be similar.

These terms may seem daunting when you’re thinking about starting your PPC journey, but we promise they’re easy to understand.

Broad match: an option that can be attached to your ads so that your ads still come up when people search phrases that have misspellings, comparable words, searches that are related or even other variants of your keywords.

Phrase match: this will allow your ads to be shown when people search for something that matches phrases which are related to your keywords.

Exact match: your ads will be shown to people who are searching for the exact keywords. This is appropriate if you have a very specific product or service.

Negative match: this will allow you to exclude your ads from searches with a particular keyword. This is helpful to businesses who sell only one type of product – for example, beanies and then can exclude themselves from any searches for ‘caps’ or ‘helmets.’ Therefore, you won’t be unnecessarily spending on cost per clicks as you won’t be getting any business in return.

There are a variety of ways that you can track the success of your PPC campaign.

The best and simplest way is to leave it to our team at Adaptify to keep you informed of your progress.

Other methods include:

• Determining success based on the click-through rate (CTR)

• Getting your quality score

• Analysing your cost per conversion and figuring out how much you’re spending to gain a new client
This usually happens when there is an increase in competition for keywords, a reduction in search volume or even a decreasing quality score. Determining the success of your PPC campaign plays a large role in understanding your CPC and why it might be going up. Review your search query results regularly or get help from a professional PPC agency like Adaptify to understand the impact of your PPC campaign.
Both are important. However, it’s effective to use the two at different times when starting your business and together once your brand has been established. When starting a business, we recommend beginning with a PPC campaign to elevate your advertising and brand exposure. As you gather results and feedback from your PPC campaign, you can utilise this data to launch your SEO practices. Therefore, you’ll be getting both paid and organic traffic to your website.

The PPC Professionals

At Adaptify, we understand what it takes to generate a successful PPC campaign. Get in touch with us today on 1300 423 566 to discuss our PPC marketing strategies and how we can help your business flourish.

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