To bolster your SEO strategy for it to really pack a punch, it is vital the website content is completely original, informative and relevant. If a user clicks on your website but just as quickly clicks away from your site due to poor content, you can’t expect to convert them into loyal customers.
You must offer something they want! The “something” may be knowledge about your industry, informative descriptions about your products or services, tips on “how to” best utilise your products/services or a discount or promotion.
Fortunately, the Adaptify SEO team appreciates the importance of high-quality content for SEO, so we only use experienced writers who have a proven track record of generating interesting content that is easily digestible for your website visitors.
Depending on your industry, you will need to create content geared for your audience. If you’re a Brisbane plumber, you don’t want to use the type of formal, technical writing used to deliver a comprehensive corporate report for a financial institution. By using conversational content, you are able to appeal to a broader reach of potential customers to get your message across.