If you want your website to rank on Google in 2021, you can’t undermine the importance of link building. Nor can you ignore the need for a solid SEO strategy to earn high-quality backlinks. Link building remains one of the top three most important ranking factors for Google.
Whether you are an SEO beginner learning to build links or you have extensive experience and want to fund new strategies, this guide shares the approaches you can take. We also cover how to build links with strategies that are effective and tips to earn top-ranking positions.
What is Link Building?
In the simplest terms, link building is the process of getting other websites to link back to your website.
Acquisition of new inbound links (known as backlinks) from external websites is crucial for improving the search engine visibility of your business. These backlinks are essentially one-way hyperlinks that can be gained with different link building strategies such as email outreach, broken link building, content marketing, blogger outreach and so on.
The latest research shows that top-ranking web pages earn do-follow backlinks at a rate of 5%-14.5% every month.
There is a connection between gaining backlinks and ranking higher in the search results. But, how? Google wants to share useful information with users in an accessible manner. The more high-quality backlinks that point to your website (also called the backlink profile), the higher you can rank on Google, therefore receiving a higher level of organic traffic.
What is the Importance of Link Building for SEO?
Link Building Glossary: The Commonly used Terms
What to Look for in Backlinks? The Key Elements of a Successful Backlink Building Strategy
Over the years, SEO experts have come to agree that backlinks at certain places carry more weight. For example, an inbound link from within the content will be more valuable than one in the footer. Now, what can be the possible reason behind this?
When you get an in-content (contextual) link, the chances are high that it is surrounded by relevant content. This indicates the search engine about the link juice a website should get. In fact, the Reasonable Surfer Model of Google shows that the weight of an inbound link depends on its chances of being clicked. Even though in-content links are the gold standard in link building, Google may give more weight to links located in footers or sidebars, depending on the authority of the linking website.
Link Building with Content Marketing
Proven Link Building Strategies for 2021
#1. Stealing Competitor Backlinks
Have you already spent a lot of time and money optimising your site? Still not able to outrank your competitors? Stealing competitor backlinks is the right thing to do at this stage.
Feeling a little sceptical? The idea behind this strategy is to understand the websites your competitors are getting inbound links from and execute them better for your business. To get started, you will need to use a tool like Ubersuggest.
#2. Guest Blogging
Wondering how to get started? Do a simple search on Google with the operators shown in the image above. You will find hundreds of websites which are happy to have you as a contributor as long as you follow the guidelines.
Adaptify is an Australia-based digital marketing agency. For SmartCompany, one of Australia’s leading technology publications, our founder Indrajit Das wrote a guest post on the effect of COVID on SEO.
#3. Link Reclamation
#4. Unlinked Brand Mentions
#5. Uncredited Copyright Material
#6. Broken Link Building
#7. Images for Link Building
- – Charts that offer a visual representation of data
- – Niche-specific memes
- – Images with quotes of famous personalities and industry experts
- – Stock images (that can be used with attribution)
#8. Infographics for Link Building
#9. Newsjacking for Link Building
#10. Link repositioning
#12. Content Repurposing for Link Building
#13. Using Quora to Build Links
Quora is a question and answer platform where people and answer questions in areas of their expertise. The catch is Quora does not offer “do-follow” links. Instead, the ‘no-followed” links offered do not pass on link juice.
So then, why should you use Quora? Because your link profile also needs “no-follow” links to look more natural. Also, your answers on Quora would increase the exposure of your content to an audience specifically looking for those answers. They can link back to you, indirectly, which still means the mission is accomplished.
Engage with the Quora community members by adding to others’ answers. Answer relevant questions along with adding a link to your web or blog page. The trick is to make your answer valuable enough for the reader to click on your link.
There are two options:
#14. Content Syndication for Link Building
Frequently Asked Link Building Questions Answered
A backlink (also known as an inbound link) is a link that comes from an external website to your site. There are multiple inbound marketing strategies to achieve such backlinks. Search engines like Google consider backlinks as a vote of confidence. Websites ranking on the top of the search results usually have more backlinks than the other sites on the SERP.