If you want your website to rank on Google in 2023, you can’t undermine the importance of link building. Nor can you ignore the need for a solid SEO strategy to earn high-quality backlinks. Link building remains one of the top three most important ranking factors for Google.
Whether you are an SEO beginner learning to build links or you have extensive experience and want to fund new strategies, this guide shares the approaches you can take. We also cover how to build links with strategies that are effective and tips to earn top-ranking positions.
What is Link Building?
In the simplest terms, link building is the process of getting other websites to link back to your website.
Acquisition of new inbound links (known as backlinks) from external websites is crucial for improving the search engine visibility of your business. These backlinks are essentially one-way hyperlinks that can be gained with different link building strategies such as email outreach, broken link building, content marketing, blogger outreach and so on.
The latest research shows that top-ranking web pages earn do-follow backlinks at a rate of 5%-14.5% every month.
There is a connection between gaining backlinks and ranking higher in the search results. But, how? Google wants to share useful information with users in an accessible manner. The more high-quality backlinks that point to your website (also called the backlink profile), the higher you can rank on Google, therefore receiving a higher level of organic traffic.
What is the Importance of Link Building for SEO?
Link Building Glossary: The Commonly used Terms
What to Look for in Backlinks? The Key Elements of a Successful Backlink Building Strategy
Over the years, SEO experts have come to agree that backlinks at certain places carry more weight. For example, an inbound link from within the content will be more valuable than one in the footer. Now, what can be the possible reason behind this?
When you get an in-content (contextual) link, the chances are high that it is surrounded by relevant content. This indicates the search engine about the link juice a website should get. In fact, the Reasonable Surfer Model of Google shows that the weight of an inbound link depends on its chances of being clicked. Even though in-content links are the gold standard in link building, Google may give more weight to links located in footers or sidebars, depending on the authority of the linking website.
Link Building with Content Marketing
Visual assets are easy to link to, even in 2023. The relationship of “share my image and link to my website” does not exist for text-based content. Backlinko unearths tons of insights from the data they collect every year. The findings are posted in the form of visuals that receive lots of links.
Proven Link Building Strategies for 2023
Let us show you a handful of link building strategies that work. They are easy to replicate for your website. Even in 2023, these backlink strategies bring impactful links, which drive traffic and increase revenue for your business.
#1. Stealing Competitor Backlinks
Have you already spent a lot of time and money optimising your site? Still not able to outrank your competitors? Stealing competitor backlinks is the right thing to do at this stage.
Feeling a little sceptical? The idea behind this strategy is to understand the websites your competitors are getting inbound links from and execute them better for your business. To get started, you will need to use a tool like Ubersuggest.
Reach Contributor Status
Guest posting on relevant sites is a well-known tactic. However, forming new partnerships and pitching articles to multiple sites can be time-consuming and discouraging.
You can boost your backlink strategy by becoming a contributor. It is a highly effective backlink strategy but often overlooked. You can develop partnerships with a few websites by regularly writing for them. It will help you to secure opportunities to showcase your writing skills and build trust with the site owners. Moreover, it will guarantee visibility and could lead to more backlink placements.
You can take it slow and steady. Start by networking and sharing valuable insights on forums. Then, create exceptional content for your blog. And don’t forget to attend events and leverage those relationships for link-building opportunities. These efforts will pay off great rewards in the long run.
Moreover, internal linking lets you make the most out of your guest post backlinks. It will allow you to link to relevant pages within your website to share the rise in authority. It can boost your overall visibility and strengthen your online presence.
Link Gap Analysis
Find backlink opportunities fast with a link gap analysis. Discover sites that are linking to your competitors but not to you yet. By analysing your competitors’ websites, you may discover potential linking opportunities. For example, if a website has already linked out to multiple competitors in your industry, there is a higher chance they will also be willing to link back to your site. As a result, it will increase your website’s visibility and attract more traffic. You can make the process of acquiring backlinks simpler with the use of the Backlink Gap tool.
Stay Informed of the “Best of” Trends!
It would be helpful if you could stay updated with the latest trends in world news, technology, pop culture, food, and more to create compelling and shareable content. So don’t miss the chance to captivate your audience with trending topics.
Discovering and capitalising on trending topics is easier than you think with Google Trends. First, use the search engine to find hot topics and make a strategy to turn them into new content. Then, start creating content that is in high demand and stay ahead of the game.
To gain more visibility for your content, focus on trending topics and include the term “best” to make it more click-worthy. By utilising this strategy, you can create content that is sought after, captivating and earns valuable backlinks.
How to Measure the Effectiveness of the Backlinks?
You can turn to Google Analytics to measure the impact of your backlinks. This tool can monitor traffic and conversion rates for individual backlinks, making it easy to pinpoint the sources driving the most traffic to your site.
Regularly monitoring these analytics will keep your website content more relevant, authoritative, and informative. Also, it directly impacts your website’s search engine ranking. So, stay on top of your website’s analytics to ensure its success.
#2. Guest Blogging
Wondering how to get started? Do a simple search on Google with the operators shown in the image above. You will find hundreds of websites which are happy to have you as a contributor as long as you follow the guidelines.
Adaptify is an Australia-based digital marketing agency. For SmartCompany, one of Australia’s leading technology publications, our founder Indrajit Das wrote a guest post on the effect of COVID on SEO.
#3. Link Reclamation
#4. Unlinked Brand Mentions
#5. Uncredited Copyright Material
#6. Broken Link Building
#7. Images for Link Building
- – Charts that offer a visual representation of data
- – Niche-specific memes
- – Images with quotes of famous personalities and industry experts
- – Stock images (that can be used with attribution)
#8. Infographics for Link Building
#9. Newsjacking for Link Building
#10. Link repositioning
#12. Content Repurposing for Link Building
#13. Using Quora to Build Links
Quora is a question and answer platform where people and answer questions in areas of their expertise. The catch is Quora does not offer “do-follow” links. Instead, the ‘no-followed” links offered do not pass on link juice.
So then, why should you use Quora? Because your link profile also needs “no-follow” links to look more natural. Also, your answers on Quora would increase the exposure of your content to an audience specifically looking for those answers. They can link back to you, indirectly, which still means the mission is accomplished.
Engage with the Quora community members by adding to others’ answers. Answer relevant questions along with adding a link to your web or blog page. The trick is to make your answer valuable enough for the reader to click on your link.
There are two options:
#14. Content Syndication for Link Building
Frequently Asked Link Building Questions Answered
A backlink (also known as an inbound link) is a link that comes from an external website to your site. There are multiple inbound marketing strategies to achieve such backlinks. Search engines like Google consider backlinks as a vote of confidence. Websites ranking on the top of the search results usually have more backlinks than the other sites on the SERP.