Without keywords, you will struggle to generate traffic to your website. However, it is more than just having keywords on your website. You need the right ones. Selecting keywords can be difficult. The smaller your industry, the harder it will be to find keywords.
Keyword research is subsequently one of the most important parts of any SEO campaign. Here at Adaptify, we use multiple tools to find keywords and select the right ones based on their competitiveness, volumes and more.
After the keyword research, we will then look at what pages these keywords are suitable for and begin writing content or optimising your existing website content with keyword integration. Both practices can substantially influence your website’s rankings.
One aspect to consider though is that not all keywords are equal. A keyword such as ‘books’ will have a high volume of searches and seem like a good keyword. However, it is more than likely it will be very difficult to rank for this keyword.
Keywords with high volume will mean you are competing against massive companies like e-commerce giants like Amazon and the millions of other pages. Using multiple keyword research tools, we might find the ‘buy books online’ is a much better keyword for your website.
The more words you add the lower the search volume in most instances. It allows us to find relevant keywords that are closer to the purchasing decision. In most cases, the longer the keyword the closer they are to purchasing the product.
These long tail keywords are critical for any SEO campaign. Long tail keywords are usually a longer series of keywords, often a question, and can be useful at capturing leads who are ready to buy. Long tail keywords can be used in your FAQs pages or a blog post.