- Impact of Coronavirus on search traffic
- Major SEO trends taking shape due to COVID-19
- Why is SEO more important than ever during and beyond the pandemic
The impact of COVID-19 on the search traffic
- For essential businesses, SEO is important to stand out and for getting more visibility over competitors in search results.
- For non-essential businesses, SEO seems less important.
The SEO trends taking shape due to Corona Virus
There are 3 major SEO trends and data that have emerged with the spread of COVID-19. To reduce the negative impact of the crisis, here are some viable and actionable strategies that accompany the SEO trends.
#1. Store visits have plummeted due to Coronavirus
Most brick and mortar stores are feeling the pain of limited foot traffic as social distancing is the norm. Each day you wake up to the news of physical stores closing or offering limited in-store capacity as people avoid unnecessary trips to control the spread of the virus.
#1. Create a simple website
#2. Getting your business listed on Google My Business
During these uncertain times, people are looking on Google to see if a business is open and functioning. As a business owner, create a Google My Business account to display your business hours, address, photos, reviews and in-store rules.
If you already have a running Google My Business account, update the operations or any changes you’ve made due to COVID-19.
#3. Use social media to engage with your customers
Your customers are looking for updates from your business whether you’re open or if there are any changes. While some will turn to Google or your website, many will try finding out more through the recent posts on social media (Facebook, Instagram, YouTube, or Twitter).
Create a business page to give your customers and audience periodic updates. Use social media marketing to let them know that you are open.
Alternatively, you can hire a social media marketing agency to manage your social media presence and help you get leads from social networks.
#4. List your products with Google Merchant Center
#5. Promote your business through online channels
It is surprising as to how many people can find your business online, through search results. For additional traffic, sales and loyal customers, optimize your social presence. If you have a small budget, explore the following channels:
Google AdWords – Expand your reach when your audience searches online for your keywords. Pay when they click on your ads.
Facebook Marketing – With over 71% of the Australian population being online on Facebook, Messenger and Instagram, Facebook ads present the largest opportunity to reach your customers on social media. Facebook ads are low cost and enable you to reach a diverse set of audiences.
You can hire Adaptify, to run Google Shopping Ads to optimize, manage, monitor and report Google Shopping for your eCommerce business.
#2. COVID-19 dominates new searches (and our minds alike)
How to respond? Adjust your PPC campaigns based on the new search terms and volume.
#1. Regularly review your search term reports
#2. Find the new negative keywords before they start trending
#3. Closely follow the COVID-19 searches
#3. Cross-network opportunities grow with growing internet usage
Since COVID-19, we’ve reduced the time spent in brick and mortar stores. At the same time, internet use is up by 70%. This implies that you can still reach your online audience, although they are looking at different places.
As per a WordStream report, while Google search showed a decline, YouTube became the advertiser’s best friend.
How to respond? Reach your audience on multiple networks.
#1. Advertise across networks
As per WordStream, cross-network advertisers found a 26% increase in searches for their brand on Google.
#2 Explore display ads
Right now, it’s easier to find your audience while they browse the web, scroll their social media feeds and watch videos online.
Start by retargeting marketing to your past customers and website visitors to keep your brand in their minds. When you bring them back to your website, they’re likely to convert because of return visits.
Remarketing ads have a higher click-through rate as compared to display ads, found WordStream.
#3. Explore YouTube video marketing
People have turned to watching video content for entertainment, education and possibly a source of human connections. As per Think with Google, the five types of videos that have seen increased traffic are – work from home essentials, stress reduction, study with me, pantry meals and in-home fitness. For a business owner, this would mean that YouTube video ads can work well if you show them to the right audience.
Hire Adaptify for Video YouTube marketing for a video advertising strategy that generates traffic, leads, sales and ultimately revenue for your business.
SEO is a potential solution for businesses to slow the financial burden and impact of COVID-19. It can help you become more visible on the searches performed right now. Leverage these 3 SEO trends taking shape due to COVID-19 to set you up for success.
SEO strategies for businesses during COVID-19
If you have questions, we, at Adaptify are here to help.
No matter what your industry, COVID-19 has presented businesses with unprecedented challenges. Compared to other marketing and advertising options, SEO presents more stability and security.
If you would like to know more about how SEO can help your business generate long-term results, we, at Adaptify are here to help.
Adaptify is an Australian-owned and operated SEO and digital marketing agency. We will optimize your SEO campaigns based on COVID-trends and consumer behaviour. Our mission is to enable ambitious businesses to amplify visibility, growth, and profitability through highly effective and adaptive digital strategies.