It is always the best practice to update your blog posts regularly as it can drive you more traffic, social media shares, and even more money. This idea works as Google values fresh and unique content. Prefer to use long-tail keywords in the blog post to increases the chances of getting it ranked on search engines.
When your article length is longer, Google will quickly determine what it is the purpose behind your piece of content. The best way in which long-form articles improve SEO performance is by strategically adding keywords across the article. The more long-tail and high-volume SEO keywords in the content, the higher the chances of it getting ranked on top of search engine pages.
Long-form articles also increase the probabilities of receiving backlinks to your article while boosting the conversion rate. These types of articles should be rich in analysis, data, and facts as they are to be shared on social media platforms. Overall, articulately written long and informative articles proves to be the best in improving overall SEO performance
SEO is more about content and not just links and backlinks. eBooks are not so popular as guest blogging or on-page optimisation, but they can improve visibility of your brand, product or business in the online world. You can out eBook on the homepage of your website to capture leads.
People who visit your site will download it easily by leaving their emails. SEO strategies will only work when people get what they want in your content. Hence, craft your eBooks carefully and more useful for readers. Here you can use different SEO tactics like link building, email marketing, social media, and much more to gain popularity.
Some readers are looking for small yet up-to-the point content and which is what infographics is known. It can reduce your 20-page content presentation into a single page. Many businesses are using infographics to spread their ideas to prospective clients.
It is because a tedious form of content can turn off the readers from your site. An appealing infographic with all the statistics and useful data can attract the attention of the reader. Also, it can be shared easily on social media platforms and double the viewership in no time.
Easy to understand content attracts the readers the most. One of the best types of contents to readers is listicles or blogs written in list form. Your business ideas or any product content written in points is more understandable then big paragraphs.
List form content is becoming famous as it is informative yet precise. Readers searching for something essential and who are short of time would never prefer long-form articles to get the details. Here listicles play a vital role in SEO performance as it is easy to read and share.
SEO is playing more attention to small elements on the webpage like audio, video, and images. Here if you consider well-formed podcast with informative description and episode details, then it can improve the SEO because people will stay longer on your web page.
Another way that podcast can be beneficial for SEO is that you can use guest feature strategically. Interviewing an expert in your industry and discussing the points that people are looking for can boost your business presence.
According to the study, 40% of the people loves to remain well-informed with current affairs. These people are always searching for the content that will keep them updated. Therefore, despite being not so famous, if current affairs blogs are well-written, then it can engage more people.
You must have observed articles having real-time election results or sports score. Note that these blogs capture more attention of people and drive the same traffic to your website that a standard blog post does in a long time.
Content is king when it comes to getting desired results for SEO strategies. Considering the above different forms of content and implementing as per your business needs can boost the SEO performance. Remember that when your content is unique and reasonable, SEO strategies will work and your site can get the top position on search engine result pages. Even you can improve your brand’s online visibility while fulfilling all your business success goals.
