Instead of running profiles and pages on all social media websites, try to focus on what is most capable for your business. For example, if you’re running a blog, you don’t need Pinterest.
It’s because your audience probably doesn’t have a presence on every social media platform
, so you don’t need to waste your energy. Instead, you can focus on more important things, like creating optimized content and upgrading your marketing strategy. Choosing which network to focus on is easier than you think: listen to your audience, make interactions with them, and represent yourself like a brand that cares about its users. Make your content more visible and more attractive to share by adding share buttons. It will help you with multilevel – by checking insights and analytics, you’ll see who’s sharing your content and where, so you can accommodate by following concrete results.
The last, but not the less important is competition analysis. What kind of strategy do your industry colleagues have? You can easily see patterns. Analyze it on multiple levels, and apply the best practice on your social media channels.