Monitor changes in SEO
One thing about SEO is that it constantly changes. That’s why you have to keep an eye on your strategy at all times and make the necessary changes and improvements when needed. That said, back in 2009, Google updated its search engine algorithm around 300 to 400 times per year.
In 2018, the number of updates went up to 3,234 per year, around nine updates per day. So, how do these changes affect your SEO strategy and momentum? The fact of the matter is that most of these updates are quite minor, so they won’t make a huge impact on your strategy.
Major changes are usually announced upfront, months in advance. For example, Google’s mobile-first indexing, launched in 2019, was a major update that forced marketers and webmasters alike to make big improvements to their SEO.
Still, keeping an eye on these minor and major changes and updates can help you drive your SEO strategy forward.