As mentioned above, mobile-first indexing was, indeed, a major update that affects both SEO and content marketing in more ways than one. As you may know by now, the majority of online consumers browse the Internet using a mobile device, such as a smartphone or a tablet.
That mens that websites need to be mobile-friendly if they want to retain a lot of potential customers. Moreover, content needs to be optimized for mobile so that consumers can view it on their devices.
Therefore, mobile-friendliness impacts both search engine rankings and customer experience, which is yet another ranking signal. A simple solution is to implement a responsive design for your website so that the content can adapt to any screen size.
Furthermore, you might want to consider creating a mobile app for conversion rate optimization. If so, make sure you consult with professional
mobile application developers so that you’ll know how to best approach this solution.
In any event, here are a few things you should do to ensure that you’re using mobile-first indexing best practices.Use the same meta robots tags for mobile and desktop.
● Allow Google bots to crawl your resources.
● Avoid lazy-loading primary content upon user interaction.
● Make sure your content is mobile-friendly.
● Use correct URLs in structured data.
● Use the supported format for images and videos.
● Check your ad placement.
It’s no secret that SEO requires a lot of constant work. Even when your SEO strategy starts producing results, you can’t abandon it. In fact, you must maintain your good rankings on the SERPs (Search Engine Ranking Pages) so that you’ll continue to benefit from SEO.
Even though it seems like maintaining momentum with your SEO strategy is next to impossible, especially due to all the changes and updates, it’s actually pretty straightforward and seamless once you get the hang of it. The important thigh is to continue optimizing your website and your content for maximum efficiency.
Here are a few tactics that will help you maintain momentum for your SEO.
Website functionality is very important for customer experience, which is a major ranking factor. Ensuring that your website performs exceptionally well ensures that your customers are happy and that your rankings will increase.
Here are a few things you should focus on while engaging in technical SEO.
● Improving page load time and website speed.
● Ensuring mobile-friendliness.
● Enhancing website security.
● Optimizing website navigation.
● Getting rid of duplicate content, 404 errors and 301 redirects.
● Optimizing structured data.
● Optimizing XML sitemap and URL structure.
This tactic focuses on optimizing your web pages and content for both search engines and users. You’re basically ensuring that search engines can properly crawl and index your pages while ensuring your content will match user intent. Here are a few things you should do.
● Improving page load time and website speed.
● Ensuring mobile-friendliness.
● Enhancing website security.
● Optimizing website navigation.
● Getting rid of duplicate content, 404 errors and 301 redirects.
● Optimizing structured data.
● Optimizing XML sitemap and URL structure.
As the name suggests, off-page SEO has little to do with your website but more to do with what happens outside your website. This tactic combines the full power of SEO and content marketing. Its purpose is to help you gain the necessary exposure and credibility, as well as domain authority for your website. Off-page SEO includes the following tactics.
● Guest posting on relevant and credible sources.
● Link building.
● Regularly creating, optimizing and publishing content across various media channels.
If you keep up with these tactics, you’ll have no trouble maintaining momentum for both your SEO and content marketing strategies.
SEO and content are essential in the world of digital marketing. Since the online market is highly competitive and oversaturated, these two marketing strategies are more important than ever. Maintaining momentum for both of these strategies comes down to careful planning and a lot of continuous effort.
