As mentioned above, mobile-first indexing was, indeed, a major update that affects both SEO and content marketing in more ways than one. As you may know by now, the majority of online consumers browse the Internet using a mobile device, such as a smartphone or a tablet.
That mens that websites need to be mobile-friendly if they want to retain a lot of potential customers. Moreover, content needs to be optimized for mobile so that consumers can view it on their devices.
Therefore, mobile-friendliness impacts both search engine rankings and customer experience, which is yet another ranking signal. A simple solution is to implement a responsive design for your website so that the content can adapt to any screen size.
Furthermore, you might want to consider creating a mobile app for conversion rate optimization. If so, make sure you consult with professional mobile application developers
so that you’ll know how to best approach this solution.
In any event, here are a few things you should do to ensure that you’re using mobile-first indexing best practices.
Use the same meta robots tags for mobile and desktop.
● Allow Google bots to crawl your resources.
● Avoid lazy-loading primary content upon user interaction.
● Make sure your content is mobile-friendly.
● Use correct URLs in structured data.
● Use the supported format for images and videos.
● Check your ad placement.