Let’s talk marketing, because it’s not as simple as copy and pasting a campaign template or using strategies purposely built for another industry. Have you considered how your industry affects your marketing strategies?
5 minutes required reading time
By Luke Sharkey / Growth Marketing Manager
No business can survive without marketing!
Marketing is the most important thing that leads to the growth of a business. It creates brand awareness and increases the chances of boosting sales.
Marketing includes various aspects like advertising and promotion that contribute to the overall success of a business. Marketing your products or services requires you to build strategies that suit the type of business or industry you are involved in.
Why marketing is important for any industry?
It keeps your customers informed
It ensures your customers are engaged with your business
It sustains your relationship with your customers
It boosts the sale of your business
It helps your business grow
How to build a marketing strategy for your industry?
It’s a known fact that every industry is different, and so is their target audience and their needs.
The very first thing to consider when designing the marketing strategy for any offer is your target demographic. You need to understand which type of audience is going to be interested in your product/service and what their needs are that you are going to serve.
For example, if you are into the business of selling clothes for newborn babies, you need to design a marketing strategy that attracts new mothers. Though the clothes are for newborns, the final decision of making a purchase will rely on the new mothers. Hence, your marketing strategy will include techniques to attract, impress, and convince these new mothers.
If later you expand your business to offer clothes for teenagers as well, you obviously cannot use the same strategy to promote your product. The reason behind this is the change in your target audience. Now the decision maker here are the teenagers themselves, which is why you need to prepare new marketing strategies keeping their requirements in mind and not their mothers’ requirements.
Similarly, if from the clothes industry you move onto another industry like accessories, again there will be a shift in your target audience, and you will require to prepare new marketing strategies that cater to their needs.
At times, the industry you are involved in may be different, but it may have the same target audience as some other industry.
For example, you are a sportswear company. Your target audience is going to include people who are interested in different types of sports. Moreover, there is another company that deals in offering healthy and nutritional food products. The target audience for both these industries is going to be the same. In such cases, it is wise to keep a track on the different sectors that appeal to your audience.
You can study the marketing strategies of industries that cater to your target audience and try to include some elements of their plan in your approach. Doing so is undoubtedly going to benefit you.
Some industry specific marketing tips
Businesses that offer services to the customers’ home should include SEO, email marketing, and educational content in their marketing strategies. The service could be anything from a plumber, an electrician, or anything else. SEO will help your business rank higher on search engine results, whereas email marketing will keep your customers reminded about your existence.
Contact us for an industry specific marketing plan!
If you are looking for an agency that has years of experience in creating successful marketing strategies for different brands in different industries, you can rely upon Adaptify! Adaptify has expertise in marketing various types of products and services belonging to different sectors. Call us on 1300 423 566 or visit our website today.