What are the benefits of online marketing for dentist practices?
Online marketing is less expensive than traditional marketing.
Consumers prefer being contacted by brands over email than direct mail.
The success rate is easy to measure.
Adjusting the campaign with real-time results.
7 Online marketing strategies for dentists to promote their practice
#1. Local Search Engine Optimisation (SEO) for dentists – Why is local SEO important for your dental practice?
● Include the keywords your patients use
● Pick related keywords that are relevant to your dental practice
At the stage of researching keywords, determine the user intent by looking at the ranking content. For example, what are your patients looking for while setting up an appointment?
#2. Optimise your Google My Business (GMB) page
When you create a Google My Business listing, Google automatically puts you on the radar as a local business. Include your name, address, phone number and website to show up on Google Search and Google Maps.
How would you optimise the Google My Business page for your dental clinic?
Optimise your GMB profile for your listing to rank and appear in Google’s first 3 SEO results that show up on the top three ranking businesses in a local search, known as “local pack”
Include the following information in your listing:
● The official name of your practice
● The exact address, as that is how Google maps your location
● A local phone number
● Add 3-4 relevant categories
● In your description, incorporate all keywords for your dental services and specialities. Aim 100-200 words.
● Add pictures of your clinic along with the logo.
They should be sized between 10KB to 5 MB with a resolution of 720 px X 720 px in a well-lit background.
A tip – Encourage your patients to review your business on Google. Positive 5 Star Reviews might help you rank higher in the search ranking.
#3. Website development for dentists
#4. Regular blogging for dentists
#5. Email newsletters for dental practice
#6. Run paid ads for the dental clinic
PPC ads on Google – Pay per Click (PPC) advertising allows you to reach new people who are looking for a dentist. In fact, 65% of all high-intent searches lead to the visitor clicking on an ad.
The first step for starting with PPC ads is to select keywords for the ad. Keywords help your website appear in relevant search results. To get the right leads, you would want your website to appear for the relevant search results.
You can target long-tail keywords with three or more words as they are specific and attract the right leads to your ad. Also, the Cost per Click (CPC) for the long-tail keywords is lower so that you can get more leads for your budget.
The second step after selecting your keywords is to bid for the ad placement. Set the maximum bid, that most you are willing to pay each time the searcher clicks on your ad.
With the ad placement (determined by maximum bid and quality score), you can launch your campaign.
PPC is a valuable online marketing strategy for dentists as people clicking on these ads are most likely ready to choose a dentist.
You can hire a digital marketing agency to manage the paid online advertising, to get you new patients and to grow your dental practice.